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11 Free Website Accessibility Evaluation Tools

July 30, 2013 by The Whole Brain Group
Found in: Accessible Marketing, Whole Brain Blog, Smart Tools, Web Design, ADA, Web Accessibility

Accessible Marketing - 11 Accessibility ToolsAs we've explained in our recent blog series, considering accessibility in your marketing allows people with disabilities to engage with your digital content, expands your brand’s reach, and improves your SEO. Since the purpose of inbound marketing is to drive traffic and leads to your website, it's critical to evaluate the accessibility of your website and correct any violations.

Three Reasons to Consider Accessibility

July 24, 2013 by The Whole Brain Group
Found in: News, Accessible Marketing, Whole Brain Blog, Inbound Marketing, ADA, Web Accessibility, Digital Marketing

Accessible Marketing: Three reasons to consider accessibility.Before you can determine the inbound tactics to execute, you need to understand who your ideal customer is in order to build campaigns to attract them. While you were creating your ideal customer profile and buyer personas did you stop to consider that some of your customers may have a disability? And that their disability affects how they interact with your digital and inbound marketing offers?