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It’s Not Too Late! Get Your Inbound Marketing in Order Before 2017

November 22, 2016 by Will Kerschbaum
Found in: Content Marketing, Inbound Marketing

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2017 is the Year of the B2B Marketer. Didn’t know that? It’s true; and you can make 2017 your best year yet. No matter how messy or disorganized your digital marketing may have been this year, you can run a successful inbound machine that converts more leads and wins more customers.

You’ve already mastered the first step toward that goal—you’re finding hugely valuable information from our blog! But there are a lot of moving parts to inbound marketing—and, let’s face it, HubSpot isn’t the easiest platform to set up from scratch. If your digital marketing isn’t optimized, or your HubSpot account isn’t set up properly, you’ll struggle to see the ROI that’s possible.

If you want to achieve greater success in 2017, you’ll need to get your inbound marketing in proper working order...before the new year begins.

Discover the Latest HubSpot Product Announcements

November 15, 2016 by Bonnie Valentine
Found in: News/Events

crowd at a concert

If you're in the Ann Arbor area, you can find out about all the latest HubSpot product announcements and brand-new HubSpot tools that are being unveiled at INBOUND16.

Speed Up Your Content Workflow with HubSpot's New Curation Tool

November 10, 2016 by Will Kerschbaum
Found in: Content Marketing, Inbound Marketing

Collage of curated photos on a blue wall

If you're like me, you come across great content ideas all the time—whether it's on Twitter, in your email inbox, or on blog posts and Pinterest boards. But when you're in the middle of some other task, it's easy to quickly forget whatever it was that sparked your juices. Or maybe you jot down those ideas, but your notes are all over the place—siloed, disorganized, and incomplete.

Even if you're using content curation apps like Evernote or Pocket, they're not integrated into your content process. So you've got a slush pile of thoughts that you'll never get optimal use out of.

That's where HubSpot's latest innovation comes in. HubSpot Collect is your centralized idea hub for collecting inspiration and ideas from all over the web.

7 Reasons You're Not Getting More B2B Blog Visitors

November 02, 2016 by Will Kerschbaum
Found in: Content Marketing, Inbound Marketing

woman on a dock, sitting on a suitcase with her back to the camera | she's not visiting your business blog

Content creates conversions. Right? That’s what all the marketing experts say. If you want to increase visits and generate new leads, then your blog needs to deliver valuable content.

But what if your blog content isn’t generating any new leads? Your site visits have plateaued and your conversions are stuck in the mud. It’s not that your content is bad—in fact, you’re certain it’s more targeted and more valuable than ever. What’s going on?

There's more to effective B2B blogging than creating good content. Here are the top seven reasons your blog isn't getting more visitors or leads.

7 Stats-Based Fixes for Greater Landing Page Conversion Rates

November 01, 2016 by Will Kerschbaum
Found in: Content Marketing, Inbound Marketing

kid dressed in costume jumping

If you’re like most B2B companies, your website visitor-to-contact conversion rate is less than 2%. By comparison, the top 25% of companies are converting at a significantly higher rate of more than 5%.

But to increase your overall conversion rates, you need conversion points, and that means landing pages. If you want a quick benchmark, make sure your landing page-to-contact conversion rate is over 30%. At The Whole Brain Group, we have several landing pages that have historically seen sustained conversion rates of over 45% every month. So if you follow best practices and test your landing page performance, it’s very possible to get some impressive conversion rates.

Building and testing landing pages is one of the top five challenges B2B marketers deal with. Roughly 75% of businesses have trouble finding expertise for optimizing their landing page copy. If that sounds like you, take a look at these statistics-backed tips for optimizing your landing pages.