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9 Tips for Developing Your 2017 Sales and Marketing Strategy

September 29, 2016 by Marisa Smith
Found in: Inbound Marketing, Business Goals, Smarketing, Business Strategy, syndication

closeup of chess pieces on a chess board

You want a strong start to 2017. Awesome! But if you want to see greater marketing results next year, you'll need to use the remaining time in 2016 to set the stage for January 1st.

The best way to start the year off right is to gather your sales and marketing team together for a series of planning sessions to get everyone aligned and headed in the same direction. Follow these steps to learn from the past, dream big, and put together a sensible plan for achieving your goals in 2017!

4 Must-Have Marketing Budget Line Items for 2017 (or Extras for 2016)

September 27, 2016 by The Whole Brain Group
Found in: Inbound Marketing, syndication, Budget

Girl reaching into box to grab cookies

Our series on preparing for and creating your 2017 marketing budget has some built-in “let’s do this!” action steps:

These posts provided terrific high-level information that's a useful foundation to build upon. But today, we're getting specific.

Don’t Push for a Marketing Budget You Don’t Need

September 20, 2016 by Ben Jessup
Found in: Inbound Marketing, syndication, Budget

wastebasket with crumpled marketing budget papers

You’ve crunched the numbers, you’ve planned for Murphy’s Law, and you have a rock solid marketing budget. But it’s a lot bigger than last year’s budget, and the chances are real good that it’ll get shot down.

Don’t sweat it yet—there may be ways you can reduce your marketing budget without sacrificing quality. I’ll walk you through them.

Looking for a Marketing Unicorn with a Time Machine?

September 16, 2016 by The Whole Brain Group
Found in: Inbound Marketing, syndication

bird's eye view of a man's hands working furiously on four tasks at once at his desk

Many people think marketers have it easy: open up the laptop and come up with great marketing strategies. Let the leads roll in!

But good marketing isn’t easy. The Pulitzer Prize-winning sportswriter Red Smith once said that writing is effortless: all you need to do is “sit down at the typewriter, open your veins, and bleed.”

Good marketing is pretty much the same way, especially when it’s inbound marketing arguably the best form of digital marketing available today. A solid inbound strategy takes time to strategize, create, and implement – and even more time to do it over and over and over again. (Inbound’s results can start slow, and then grow to a return on investment that's little short of phenomenal.)

Don't-Miss Marketing Event: Digital Summit Detroit

September 15, 2016 by The Whole Brain Group
Found in: News

Detroit Skyline - location of Digital Summit Detroit 2016

This year's Digital Summit is coming back to Detroit next month, October 11-12, and it's shaping up to be the best DS Detroit ever! Dozens of industry-leading brands will present over 45 sessions on topics that are crucial to your digital strategyincluding Marketing, UX & Design, Search, Content, Mobile, and more. 

The Whole Brain Group is a proud sponsor of Digital Summit Detroit. It's the place to learn the latest strategies, tactics, and trends to make your digital marketing a success. Join us for 2 days of jam-packed content, inspiring speakers, and killer networking at The Westin Detroit in Detroit, MI. Special keynote speakers include bestselling author Seth Godin and Marketing Prof’s Ann Handley.