You know that planning a solid marketing budget for next year means you'll need to carefully track and study your key performance indicators (KPIs). But with so much data and information available, where do you start? And once you start, how do you know which KPIs have the greatest value to you?
The goal is high-value KPIs. But to get there, start with a base. We work with our clients to align your marketing and sales efforts in order to generate the most revenue, and we start by segmenting your metrics by the three stages of your customers’ buying process: