Whole Brain Blog

3 Cool Sales Automation Tools to Supercharge Your Productivity

Authored by Marisa Smith on March 14, 2014

superchargeEver wished you could automate your sales process more to spend your time on higher value activities? Here are some apps we’ve been using here at the Whole Brain Group to help our clients supercharge their sales productivity!

Topics: sales, automation tools

Create Your Ultimate B2B Customer Profile

Authored by The Whole Brain Group on March 04, 2014

Your Ideal Customer Profile

Here we are at last—the final installment of our series, Target Your Ideal Customer With Personas. We’re so glad you’ve joined us, and we firmly believe your team’s marketing strategies will be the brainier for it!

Topics: buyer personas, Ideal Customers, Customer Profile, Personas, B2B

Individualizing Your Customer With Personas

Authored by The Whole Brain Group on February 18, 2014

Individualizing your customer with personasWelcome, all, to the third installment in our four-part series, Target Your Ideal Customer with Personas! An accurate understanding of the needs of your ideal customers enables you to communicate with them more effectively—and increases your business’ potential for success. We’re here to help you achieve a more accurate and insightful customer profile, and naturally, we’re doing it The Whole Brain way: by combining the complementary powers of creative thinking and hard data.

Topics: buyer personas, Ideal Customers, Customer Profile, Personas, Consumer Behavior,, Ideal Customer Profile

Company Demographics: Gathering Data For Your Ideal Customer Profile

Authored by The Whole Brain Group on January 27, 2014

Gathering Data for Your Ideal CustomerWelcome back to our series covering the best and Whole-Brainiest concepts in inbound marketing strategies. We’re glad you’re sticking with us! We’ll help you become brainier than ever in our first series topic, defining your ideal customer.

Topics: Inbound Marketing, buyer personas, Ideal Customers, Personas, Ideal Customer Profile, customer demographics

Target Your Ideal Customer With Personas

Authored by The Whole Brain Group on January 23, 2014

Target Ideal Customers With PersonasHere at the Whole Brain Group, our New Year’s resolution for 2014 is to get even Whole-Brainier about inbound marketing strategies. We spent 2013 refining our own processes to learn more about what works—and we’re practically bursting at the seams to share our proven techniques for implementing a more effective marketing program!

Topics: buyer personas, Inbound Strategies, Ideal Customers, Client Profiling, Clients, Customer Profile

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