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Whole Brain Blog

5 Reasons Marketers Are Becoming Certified

Authored by Marisa Smith on May 08, 2015

WBG_blog_feat_img_Hubspot_CertificationThere’s a trend in inbound marketing that you’d better not miss. More and more marketers are realizing the value of becoming certified through HubSpot and they’re making it a priority for their staff.

We’re a HubSpot Gold Partner and we’ve been certified since 2012. Every employee in our agency is required to have at least one certification through HubSpot.

What’s the big deal about certification? Here are the top 5 reasons we get recertified every year.

Topics: Inbound Marketing, HubSpot, syndication

The Essential Marketer’s Guide to Using Twitter’s Newest Features

Authored by Marisa Smith on May 05, 2015

WBG_blog_feat_img_Twitter_UpdatesIf you’ve been paying any attention at all to Twitter, you’ve noticed a ton of new features and updates in the past year. Many of these features pose terrific marketing opportunities for your business.

Lost in the swirling sea of Twitter features? Don’t know what’s out there or where to begin? No worries — we’ve compiled the best marketing advice on the newest Twitter features. Check out these articles and jump into the sandbox!

Topics: Social Media, Twitter, syndication

7 Ways You’re Ruining Your Calls to Action

Authored by Marisa Smith on April 21, 2015

WBG_blog_feat_img_Call_to_ActionLet’s face it. You spend more time combing through stock photos than you do crafting your calls to action. CTAs are easy, right? Just tell your lead to sign up or download. Simple!

Actually, there’s a lot more to creating effective CTAs, and if you’re not using a sensible strategy, you’re probably seeing a lot fewer conversions than you could be getting.

If you want to create calls to action that crank out conversions, you can make a great start on it by checking for these CTA mistakes.

Topics: Content Marketing, Inbound Marketing, Marketing Tips, syndication

Hero or Outlaw? How to Use Archetypes in Marketing Your Brand

Authored by Marisa Smith on April 02, 2015

What's your archetype?If someone asks you what your archetype is, don’t worry—it’s not a cheesy pickup line.

Archetypes are an ideal model of a type or group, like a personality type or a typecast character. Think of Darth Vader as the archetypal Bad Guy, or Dorothy Gale as the archetypal Innocent. Archetypal images represent fundamental human desires. In literature and art, they connect with readers and viewers at deep emotional levels. 

Topics: Branding and Identity, Marketing Strategy, syndication

[Infographic] The Dos and Don'ts of Social Media

Authored by Marisa Smith on March 12, 2015

WBG_blog_feat_img_SM_dos_dontsYou know your business needs to be using social media for marketing, but actually doing it—and doing it effectively—is an entirely different matter. What are the top things you should do? What are the top things you definitely SHOULDN’T do?

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