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How to Guarantee You Hire the Right Salesperson

June 24, 2016 by Guest Blogger
Found in: Sales, Business Strategy, syndication

How To Guarantee You Hire The Right Salesperson

This post was guest written by Miche Rayment of The Hire Effect.

You’ve blessedly managed to make a clean break from what you now refer to as “the sales mis-hire.” In fact, everyone in the company is calling it that—over lunch, at the coffee machine, and after meetings. It’s got you on edge. 

Now you're hoping to find a better replacement VP of Sales. You're sitting with 20 resumes that rose to the top of all the applicantsthirteen candidates are in the Passable pile and seven in the Stellar pile.

Ugh, the last guy was in the stellar pile.

Top 6 HubSpot Setup Problems You’re Creating for Yourself

June 22, 2016 by John Hodge
Found in: Inbound Marketing, HubSpot, syndication

Top 6 HubSpot Setup Problems You’re Creating For Yourself

HubSpot is a deep tool with an impressive repertoire of features. It’s one of the most robust all-in-one marketing automation platforms—and with great functionality comes great responsibility.

Cool tools can help make a marketing campaign smart and scalable, but when your HubSpot portal is a mess, your marketing campaigns can become almost unmanageable.

Here are the top issues we see when new clients come to us that can have a significantly negative impact on the usability of a HubSpot portal.

Best Content for Each Stage of the Buyer’s Journey

June 17, 2016 by Ben Jessup
Found in: Inbound Marketing

Best Content For Each Stage Of The Buyer’s Journey

A little while ago we walked through what you need to know to create a solid buyer’s journey for your personas. But to master the buyer’s journey, you’ll need to do more than provide the right information at the right time—you’ll also need to provide the right kind of information.

In this post, we’ll walk you through the buyer’s journey and show you how to create the right type of content for each stage.

How to Create Irresistible Sales Collateral

June 14, 2016 by Will Kerschbaum
Found in: Sales, Smarketing, syndication

How To Create Irresistible Sales Collateral

Let’s face it. Your sales collateral kind of sucks. It’s not your fault—you’re not a content writer or a designer, and Marketing can’t get you the stuff you need fast enough.

So you create your own content that addresses your prospects’ specific questions and pain points, because your marketing materials don’t do that.  

And you go through this several times, because as your prospects get closer to buying, they have new questions and objections that you need to speak to. So you have to cobble together more content and dash it off.

It’s incredibly personalized, but it’s also a hot mess.

7 Must-Watch Metrics to Validate Your Marketing Efforts

June 10, 2016 by Will Kerschbaum
Found in: Inbound Marketing, Web Analytics, syndication

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You’re creating great content that answers your personas’ greatest pain points. You’re attracting visitors with well developed keyword strategy, and you’re circulating those posts within relevant verticals to get your posts discovered. But then what? How do you know your audience is actually engaging with the content you write? What metrics show you real engagement?

Here are seven of the most important metrics you should be watching to validate your marketing efforts.