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Your Secret Sauce: How to Stand Out from the Competition

Authored by Marisa Smith on July 07, 2014


competitor_analysis_feat_imgDoes your company stand out from the competition? Or do you look and sound like every other company in your industry?

It's important to be able to articulate your "secret sauce" to your prospects and customers so they understand why they should buy from you instead of one of your competitors. It's not uncommon for companies to get a little fuzzy about their differentiators over time - as your company grows and evolves, your competitive advantage may change a little or a lot - so it's important to stop and consider this topic at least once a year.

Learn how to complete a competitor analysis in four easy steps:


Topics: Inbound Marketing, Marketing Strategy, Competitor Analysis

Do You Possess Any of the 12 Traits of a Great Boss?

Authored by Marisa Smith on June 18, 2014

12 outstanding personality traits of a great bossNot only are you running a business but you are managing a team of people. Each person on your team is unique but interacting with them doesn't have to be.

Topics: Business Growth

Is HubSpot Your Silver Bullet?

Authored by The Whole Brain Group on June 10, 2014

Heads up, Sprockets and Sprocket-wannabes!

A2Hubspot_UsergroupAuthor and Beyond Startup founder Catherine Juon is coming to The Whole Brain Group! She’ll be dispensing valuable HubSpot pre-implementation wisdom at the next meet-up of the Ann Arbor HubSpot User Group (A2HUG) on the evening of June 24. Join us for this exciting, free event titled, “Is HubSpot Your Silver Bullet?” at our brand-spanking new offices in the Burlington Building on Eisenhower Parkway.

Topics: News, Announcements

How to Improve Your Sales with Inbound Marketing

Authored by Dane Jackson on May 02, 2014

Pocket Guide to Inbound MarketingMany marketing budgets are spent broadcasting across multiple formats in a buckshot-like approach, hoping to snare a few leads in the process. This outbound marketing approach may include mass mailings, cold calling, billboard advertising, and commercials - techniques meant to get your product or service in front of lots of people in the hopes of engaging with a few.

Topics: Inbound Marketing, Buyer Personas, Ideal Customer Profile

3 Cool Sales Automation Tools to Supercharge Your Productivity

Authored by Marisa Smith on March 14, 2014

superchargeEver wished you could automate your sales process more to spend your time on higher value activities? Here are some apps we’ve been using here at the Whole Brain Group to help our clients supercharge their sales productivity!

Topics: Sales, Automation Tools

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