It’s Friday afternoon, and you’re now officially under the gun and sweating bullets. You asked your subject matter expert for some important content almost two weeks ago and they still haven’t gotten it to you. No matter how much you pester them, they just won’t respond.
That’s what happens when you rely on a subject matter expert (or SME) to generate original content for you. It’s not entirely their fault—they’re busy with their own work, and writing is often an intimidating activity for them. Even just jotting down raw content for you to polish can be frustrating and overwhelming. Plus, there just aren’t enough hours in the day to sit at their computer trying to decipher exactly what you’re asking for and how to word it in a way that makes sense.
But there’s a better way of getting meaningful content from your SMEs, and it doesn’t have to be painful for either of you. Here are some tricks I keep in my bag.