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Our Favorite HubSpot Tools: The Meetings Tool

July 29, 2016 by Bonnie Valentine
Found in: Sales, HubSpot, syndication

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Are you spending too much time trying to schedule meetings with your contact due to the back-and-forth nature of emails? Good news: scheduling meetings by communicating through a long email thread is now a thing of the past. It’s time to free up more space in your workday for focusing on the needs of your contact instead of administrivia like scheduling.

How to Measure Your Sales and Marketing Alignment Success

July 27, 2016 by The Whole Brain Group
Found in: Inbound Marketing, Smarketing, syndication

tape measure, for measuring your sales and marketing alignment success 

So you’ve aligned the efforts of your sales and marketing teams. You're on the same page and both teams know your target. But how do you know when you've successfully hit it?

The end goal is to generate more revenue through sales, so most people look at the bottom line stat: how many sales did we win in the last month/quarter/year? But the bottom line doesn't tell you where your problems lie or what you need to do to improve your sales. You're looking at the wrong numbers.

Use Data to Make Clients Fall in Love with You

July 21, 2016 by The Whole Brain Group
Found in: HubSpot, Buyer Personas, syndication

Use Data To Make Clients Fall In Love With You

Quick quiz: How much does repeat business contribute to a professional service’s and B2B enterprise’s marketing and sales?

If you said “80 percent,” you’d be right.

You more than likely guessed correctly, didn’t you? After all, it’s pretty well understood that the cost of retaining customers is less expensive than getting new ones (although the “fact” that it costs five times more to acquire a new customer is, some experts believe, bunk).

4 Essentials to Analyze Your Sales and Marketing Success

July 19, 2016 by The Whole Brain Group
Found in: Inbound Marketing, Sales, Smarketing, HubSpot, syndication

4 Essentials To Analyze Your Sales And Marketing Success

You’re a big fan of HubSpot’s marketing software.  You’re takingor have takenits training programs. You’ve even become HubSpot Certified. You’re going to work the platform yourself: you’ve GOT this!

So you start working the system. You’ve figured out who your personas are and you've discovered their pain points and goals. You’re providing engaging and useful content that your target market wants. You get prospects’ contact information when they download some select content from your website and you continue to wow them with your expertise as you send them newsletters packed with great information (and more free downloads).

But how do you know this is working? As in, REALLY WORKING?

You’re Delivering the Wrong Content to Your Personas—Here’s Why

July 15, 2016 by Will Kerschbaum
Found in: HubSpot, Buyer Personas, syndication

You’re Delivering The Wrong Content To Your Personas—Here’s Why

At The Whole Brain Group, we write a lot about how foundational buyer personas are to your inbound marketing strategy. You shouldn’t do a single marketing activity until you’ve considered your persona. But did you know that you could perfectly understand your persona, create a smart strategy centered around the persona, and still deliver irrelevant content to your audience?