<img height="1" width="1" alt="" style="display:none" src="https://www.facebook.com/tr?id=865191673508910&amp;ev=NoScript">

How to Structure Your Meetings to Help, Not Hurt, Efficiency

May 23, 2017 by The Whole Brain Group
Found in: Business Growth, Efficiency, EOS Entrepreneurial Operating System, Business Strategy, syndication

Team meetingMeetings. The word is enough to strike fear into the hearts of most employees. It evokes wasted time, wasted money, and, above all, wasted energy. They're slow, pointless, and most of them could be accomplished via email, right? 

Wrong. 

Meetings don't have to be a soul-sucking time waste. If you structure your meetings with an eye toward efficiency, they can not only be faster, but tremendously helpful in creating and maintaining momentum. 

How To Use Competitor Research To Boost Your B2B SEO

May 18, 2017 by Guest Blogger
Found in: Business Growth, Branding and Identity, Competitor Analysis, keywords, niche industry

iPad with seo data on screen

Do you think that SEO doesn’t apply to B2B companies? Think again. The search market is in some ways a competition, so you have to spend time sizing up your competitors. What are they ranking for (and why)? What lessons can you learn from them? Especially in competitive B2B industries, competitor research is an important lifeline and market validation tool. This research should reveal what keywords you should optimize your on-page content for, and where you could source backlinks to boost your site’s authority. Let’s explore how you can improve your SEO by getting inspiration from your competitors.

Check out our previous post on top tips to make your business stand out from its competitors.

4 Ways Power has shifted to the Buyer (and what Sales can do to adapt)

May 16, 2017 by Donna Campbell
Found in: Inbound Sales, Inbound Marketing, Sales & Marketing

Adapting to your buyer

Back in the dark ages (or twenty years ago) buyers relied primarily on sales people, just like you, to answer their questions. They depended on you for information, and if you could convince the buyer that your product could help them, you could close the sale. It was a simpler time. 

A Guide to Client Profiling: People and Companies

April 28, 2017 by Ben Jessup
Found in: Buyer Personas, Ideal Customer Profile

looking through eyeglasses at a city skyline | blog: "Target Your Ideal Customer with Personas"

Our e-book, "Get Sales and Marketing Traction with Inbound," outlines key steps to building the best marketing strategy for your company’s unique goals. Now, we’re kicking off a series right here on our blog to guide you through each step in greater detail—using the Whole Brain approach! With our Right Brain, we’ll tune you in to the freshest, most creative ideas in marketing. With our ever-practical Left Brain, we’ll whip out the bullet points and offer you some hands-on tools to build and refine your marketing strategies for a new year.

7 Signs Your Website Needs a Facelift

April 26, 2017 by Ben Jessup
Found in: Web Design, syndication

A grey hair here, a wrinkle there. Whether we notice it or not, we're all aging a little every day. Your website ages the same way. You don’t notice the dated styling or conventions because you see them all the time. 

But your visitors notice, and they make judgements about your business based on how your website looks.