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Is Your Manufacturing Website Getting the Right Traffic?

January 19, 2017 by Will Kerschbaum
Found in: Inbound Marketing, Analytics

 

website source traffic.jpg

Nobody's website is perfect, and you'll never get optimal performance out of it. Your bounce rate will never be 0% and you'll never rank in the top position on Google for all of your keywords. And that's okay.

But it's a good idea to know how your manufacturing website stacks up compared to others in your industry, so you can identify performance issues that need to be addressed.

9 B2B Blogging Myths That Are Still Alive in 2017

January 12, 2017 by Will Kerschbaum
Found in: Content Marketing, Inbound Marketing

woman on a bridge in the mist

B2B blogging has been one of the most effective inbound marketing tactics for years, and it's the most popular method among marketers. Blogging is so important, that 76% of B2B marketers planned to produce more blog content in 2016. But not everybody is winning at blogging. Only 42% of B2B marketers say they’re effective at content marketing, including blogging. How come?

With all the plethora of best-practices listicles out there, you’d think most businesses would find blogging to be a cinch. But the fact is, there are plenty of blogging myths that are still alive and well in 2017.

Are you buying into any of these common blogging myths?

Use an Ideal Customer Profile to Spot Bad Customers

December 27, 2016 by Will Kerschbaum
Found in: Content Marketing, Inbound Marketing, Buyer Personas

fake nose and glasses -- can you spot your ideal customer?

There was a time when our agency would do business with anyone who wanted to work with us. It helped ensure that our people had a paycheck at the end of the month, and we were getting a lot of projects that we were good at. What's not to love, right?

But we discovered that many of our good-paying clients were also our worst clients. We bent over backwards for them time and time again to do amazing work, but we weren't enjoying the work and the clients were never fully satisfied. What went wrong?

5 Videos from INBOUND 2016 Every Marketer Should See

December 21, 2016 by Will Kerschbaum
Found in: Inbound Marketing, HubSpot

young businesswoman watching a video on her laptop - undoubtedly one of the videos from INBOUND 2016 every marketer should see

If you missed INBOUND 2016, your moment has arrived. Now you can see all the sessions and keynotes you missed the first time around. In fact, it’s better than attending live, because you’d never be able to sit in on all the sessions contained in HubSpot’s Content Library!

6 SEO Tools for Ranking on Page 1 of Google

December 14, 2016 by John Hodge
Found in: Inbound Marketing, Search Engine Optimization

woman with binoculars

Organic search is one of the top channels B2B marketers rely on for driving traffic to their websites. But if you don't get listed on the first page of search results, you might not get found at all.

In fact, competition is so high, click-through rates fall off dramatically from the #1 position to #2 in search results. About 76% of organic clicks occur on the first page, and 33% of organic clicks occur on position one! Clicks on the very next position decrease by more than half at 15%!