<img height="1" width="1" alt="" style="display:none" src="https://www.facebook.com/tr?id=865191673508910&amp;ev=NoScript">

5 Easy Ways to Get the Content You Need from Your SMEs

October 20, 2016 by Will Kerschbaum
Found in: Content Marketing, Inbound Marketing

icons of quotation marks against an orange backdrop

It’s Friday afternoon, and you’re now officially under the gun and sweating bullets. You asked your subject matter expert for some important content almost two weeks ago and they still haven’t gotten it to you. No matter how much you pester them, they just won’t respond.

That’s what happens when you rely on a subject matter expert (or SME) to generate original content for you. It’s not entirely their fault—they’re busy with their own work, and writing is often an intimidating activity for them. Even just jotting down raw content for you to polish can be frustrating and overwhelming. Plus, there just aren’t enough hours in the day to sit at their computer trying to decipher exactly what you’re asking for and how to word it in a way that makes sense.

But there’s a better way of getting meaningful content from your SMEs, and it doesn’t have to be painful for either of you. Here are some tricks I keep in my bag.

Inbound Marketing Around the Web: October 2016

October 14, 2016 by Will Kerschbaum
Found in: Content Marketing, Inbound Marketing

man's hand holding a post-it note of an email symbol

Email marketing is nearly 40 years old, but it’s still changing and adapting with new technologies—and with customers’ changing behaviors. Email marketing is a big part of successful business, but companies need to keep up with the latest trends and best practices to keep seeing positive ROI.

Want to boost your email marketing? Here are the latest and greatest articles on the subject from around the web.

What’s next for Inbound Marketing?

October 12, 2016 by Will Kerschbaum
Found in: Content Marketing, Inbound Marketing, Social Media, Budget


As you prep for 2017 marketing activities, you need to keep one eye on your current metrics and one eye on the future. How will inbound tactics change in the next year and beyond? Here’s what HubSpot’s just-released 2016 State of Inbound survey revealed.

9 Tips for Developing Your 2017 Sales and Marketing Strategy

September 29, 2016 by Marisa Smith
Found in: Inbound Marketing, Sales & Marketing

closeup of chess pieces on a chess board

You want a strong start to 2017. Awesome! But if you want to see greater marketing results next year, you'll need to use the remaining time in 2016 to set the stage for January 1st.

The best way to start the year off right is to gather your sales and marketing team together for a series of planning sessions to get everyone aligned and headed in the same direction. Follow these steps to learn from the past, dream big, and put together a sensible plan for achieving your goals in 2017!

4 Must-Have Marketing Budget Line Items for 2017 (or Extras for 2016)

September 27, 2016 by The Whole Brain Group
Found in: Inbound Marketing, Budget

Girl reaching into box to grab cookies

Our series on preparing for and creating your 2017 marketing budget has some built-in “let’s do this!” action steps:

These posts provided terrific high-level information that's a useful foundation to build upon. But today, we're getting specific.