Our friend , Sam Makad, is guest blogging this week to share tips about creating a personalized customer experience.
Your customers are the heroes of your story! Businesses earn between 4% and 8% above their competitors when they deliver a better customer experience (CX). But what makes up a great customer experience?
The following stats will shed some light on the matter:
According to McKinsey, 70% of buying experiences are based on how the consumer feels they are being treated.
"66% of consumers say they’re likely to switch brands if they feel treated like a number, not an individual." - State of The Connected Customer Report
76% of customers expect companies to understand their needs and expectations.