You know your business needs to be using social media for marketing, but actually doing it—and doing it effectively—is an entirely different matter. What are the top things you should do? What are the top things you definitely SHOULDN’T do?
The folks at The Insurance Octopus have assembled the dos and don’ts of social media in a handy infographic.
Here are some of our favorites:
DO plan ahead. Creating a monthly calendar of any special days or content you want to distribute can help to keep your social channels timely and fresh.
DON’T forget to monitor. You should be monitoring your channels daily for comments, compliments and complaints so that you can respond to them effectively.
DO reshare content. Social media is all about community, so reshare and engage with the content of others that is relevant to your audience.
DON’T plagiarize content. Resharing is one thing, copying content and branding it as your own is another. Always give credit where credit is due.
Check out the entire infographic below.
- Want to learn more about social media for business? Check out our Sensible Social Media Checklist for Businesses v3.0.
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Source: The Insurance Octopus