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[INFOGRAPHIC] What is Inbound Marketing?

March 22, 2016 by Marisa Smith
Found in: Content Marketing, Whole Brain Blog, Inbound Marketing, syndication

[INFOGRAPHIC] What Is Inbound Marketing?

Traditional marketing techniques involve ads such as commercials, billboards, and direct mail which can be costly and difficult to measure. Since your message is going out to all sorts of people who might not want your product or are not ready to buy, traditional marketing can be like taking a shot in the dark.

Inbound marketing instead focuses on targeted techniques such as content creation, search marketing, and social media that help potential buyers find your business when they are ready to buy. This brings better, more qualified leads into your sales funnel. And, although inbound marketing does involve effort, the cost is typically significantly less than traditional marketing — with much better rewards.

Sensible Social Media Checklist for Business v3.0 [INFOGRAPHIC]

December 22, 2014 by Jackie Ranoni
Found in: Content Marketing, Whole Brain Blog, Pinterest, Google, Internet Marketing, Infographics, Social Media, Facebook, Twitter, LinkedIn, YouTube, syndication

Our previous infographic, The Sensible Social Media Marketing Checklist for Businesses v2.0, was such a huge hit that we expanded and updated it to include more social media channels and a smarter strategy! Version 3.0 includes SlideShare and best practices for targeting the right audience.

Free Checklist: Designing for Website Accessibility

July 23, 2014 by The Whole Brain Group
Found in: Content Marketing, Whole Brain Blog, Design and Usability

Designing for Website Accessibility

Research shows that over 50 million Americans have some sort of visual, auditory or mobile disability, yet nine out of ten websites are still inaccessible today. The goal of accessible web design is to provide equivalent opportunities to those users who are hard of hearing, visually impaired, or have an ambulatory disadvantage. Instead of excluding these users, designing an accessible website allows these people to better interact with your digital marketing materials, and helps ensure that your message reaches a wider audience!

Signals from HubSpot: Sales Intelligence for Smarter Prospecting

November 22, 2013 by Marisa Smith
Found in: Inbound Sales, Content Marketing, Whole Brain Blog, Marketing Trends, Inbound Marketing, Smart Tools, Design and Usability

Introducing Signals by HubSpotIn sales, timing is everything. Not only do you have to find the right prospects who fit your ideal customer profile, but you need to be talking to them when they're ready to buy or have a problem you can help them solve. And you have to catch them at the exact moment when this decision or problem is their top priority, and they've made the time to research a solution or come to a decision. If you contact them at the right time, you're a lifesaver. And if you catch them at the wrong moment - you're just another annoying telemarketer interrupting their day.

Smarketing: 5 Tips for Business Owners

September 25, 2013 by The Whole Brain Group
Found in: Inbound Sales, Whole Brain Blog, Marketing Trends, Inbound Marketing, Sales, Smarketing, Marketing, HubSpot

S is for SmarketingYour sales and marketing teams need to work hand-in-hand to achieve your company’s overall sales and growth goals. When there is harmony between the two, they operate as a one-two-punch, achieving your company’s goals while converting leads to sales. When both teams are working as one, it’s also referred to as smarketing. The Whole Brain Group knows what complications lie ahead for your business if there isn’t a synergy between sales and marketing, which is why we’re sharing these five smarketing tips to help you align your sales and marketing teams, and achieve successful business growth!