When we work with clients on website projects, we follow a proven process that’s designed to avoid the most common pitfalls, and help us keep our projects on track and on budget. We’re always uncovering opportunities to improve, and we’re continually updating our processes and checklists to optimize the efficiency of our projects.
We just completed a redesign of our own website to boost its performance and take the design to a new level. We’re thrilled with the result, but to say it went flawlessly would be less than accurate. Despite our years of experience shepherding clients through website redesign projects, we found ourselves falling into some of the same traps we warn our clients about.