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Effective Landing Page Design: Turn Clicks into Customers

July 30, 2012 by The Whole Brain Group
Found in: Whole Brain Blog, Marketing Trends, Web Analytics, Web Design, Internet Marketing, Paid Search & PPC, Social Media, Digital Marketing, Design and Usability

Effective Landing Page Design: Turning Clicks Into Customers

What is a Landing Page?

When executing an online marketing strategy, it’s important to understand that getting visitors to your website is simply not enough to secure a click into a customer. Where the visitor lands on your website is as equally important as the initial ad or call to action that led them there. Landing pages are the first place a web visitor lands after clicking through any form of online campaign - whether it be pay per click advertising, social media internet marketing campaigns, QR codes, or other tactics that drive people to visit your website.  Landing pages typically have a strong call to action, along with a form for collecting visitor contact information.

Hello Bar, Is It Me You're Looking For?

June 25, 2012 by The Whole Brain Group
Found in: Web Analytics

Hello BarBy now you know your company's website is critical for promoting your services, gathering leads, and communicating your messages.