What is a Landing Page?
When executing an online marketing strategy, it’s important to understand that getting visitors to your website is simply not enough to secure a click into a customer. Where the visitor lands on your website is as equally important as the initial ad or call to action that led them there. Landing pages are the first place a web visitor lands after clicking through any form of online campaign - whether it be pay per click advertising, social media internet marketing campaigns, QR codes, or other tactics that drive people to visit your website. Landing pages typically have a strong call to action, along with a form for collecting visitor contact information.