As we've explained in our recent blog series, considering accessibility in your marketing allows people with disabilities to engage with your digital content, expands your brand’s reach, and improves your SEO. Since the purpose of inbound marketing is to drive traffic and leads to your website, it's critical to evaluate the accessibility of your website and correct any violations.
Found in: News, Accessible Marketing, Whole Brain Blog, Inbound Marketing, ADA, Web Accessibility, Digital Marketing
Before you can determine the inbound tactics to execute, you need to understand who your ideal customer is in order to build campaigns to attract them. While you were creating your ideal customer profile and buyer personas did you stop to consider that some of your customers may have a disability? And that their disability affects how they interact with your digital and inbound marketing offers?
Found in: Whole Brain Blog, Web Design, Search Engine Optimization, Web Accessibility, Design and Usability
“For people without disabilities, technology makes things convenient. For people with disabilities, it makes things possible." - Judith Heumann, U.S. Department of Education's Assistant Secretary of the Office of Special Education and Rehabilitative Services.
Why Accessibility Matters
Today marks the 22nd anniversary of the landmark Americans with Disabilities Act. You might wonder why an Ann Arbor web design and internet marketing firm is honoring the occasion. We have learned through many of our clients - Deque Systems, ASK Interfaces, and DreamMaker Bath & Kitchen of Ann Arbor, to name just a few, how important it is to make websites and technology accessible to all customers.