Let me introduce you to Kelly. Kelly is a 39-year-old marketing director at a growing mid-size company. She’s the sole marketing person at her organization, and she’s relatively new at the company—but she learned quickly that she needs to prove her value to the CEO and the VP of Sales, who think marketing is a touchy-feely department that doesn’t provide the sales team with the support they need.
Kelly wants to make a marketing impact at her company that helps them achieve real growth. She’s thinking about implementing inbound marketing, but she doesn’t how to get started or how to convince other stakeholders that inbound can provide the results they’re looking for. She’s looking for a strategic and creative partner who can help her launch and optimize an inbound marketing system that delivers meaningful sales support.
Kelly is vital to my work because she helps me understand our clients better.
She’s also one of my imaginary friends.