Social Media

Social media marketing for B2B (business-to-business) involves using social media platforms to connect and engage with other businesses, organizations, or individuals that are part of the company's target market.
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Social Media Benefits

The goal is establishing and maintaining relationships, building brand awareness, and promoting products or services to potential customers. Social media marketing may involve creating and sharing content, running targeted ads, participating in industry groups, and monitoring conversations and feedback from customers and competitors on social media.

Why social media is needed:

As a B2B company, you may be wondering if social media is worth your time and resources. After all, your target audience is other businesses, not individual consumers. However, social media can still play a crucial role in your overall marketing strategy, and here are a few reasons why:

Build brand awareness
Social media is an excellent platform to build brand awareness and establish your company as an industry leader. By creating and sharing valuable content, engaging with your followers, and promoting your company's unique value proposition, you can increase your brand visibility and create a strong online presence.

Connect with potential clients
Social media provides a unique opportunity to connect with potential clients and establish a relationship before even making contact. By following and engaging with potential clients, sharing relevant content, and demonstrating your expertise, you can build trust and credibility, making it more likely that they will choose to do business with you.

Stay top-of-mind
Social media allows you to stay top-of-mind with your current and potential clients, keeping your company at the forefront of their minds when they need your products or services. By regularly sharing updates, industry news, and valuable insights, you can keep your followers engaged and informed.

Drive website traffic
Social media can be an effective way to drive traffic to your website and generate leads. By sharing links to your website, blog, or landing pages, you can attract potential clients to your site, where they can learn more about your company and services.

By creating a strong social media strategy and regularly engaging with your followers, you can establish your company as a thought leader in your industry and grow your client base.

what to expect

How We Deliver

 

$4K/mo

$9K/mo

MOST POPULAR

$13K/mo

FEATURES

Quarterly/Annual Planning

Campaign Plan

Blogs

Email

Email Automation

Social

Content Offer

Technical SEO

CRO

Landing page

HubSpot contact maintenance

Monthly report

Quarterly report

Check-in

Customized Add-ons*

SMALL

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Not Included

2/month

2/month

Not Included

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Not Included

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Not Included

Not Included

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Not Included

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Monthly

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MEDIUM

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2/month

2/month

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1/quarter

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1/quarter

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Bi-weekly

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LARGE

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4/month

4/month

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2/quarter

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2/quarter

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Bi-weekly

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Process Overview

We pride ourselves on our proven process that ensures the successful delivery of content to our clients. Our process is a carefully crafted approach that helps us deliver high-quality content that meets the unique needs of our clients.
View Our Proven Process
We begin by understanding your requirements and goals. We listen to your ideas, goals, and objectives and collaborate with you to establish a shared understanding of the project's scope and expectations. We then conduct thorough research to gather insights and develop a solid understanding of your business, industry, target audience, and competitors.
We then move on to the planning phase. We develop a comprehensive content strategy that outlines the approach, messaging, and tone of voice we will use to reach your goals. We also establish a timeline and project milestones to ensure that we remain on track and deliver the content on time.
Once planning is complete, we move on to the creation phase. We use our expertise to develop engaging, high-quality content that resonates with your target audience. We use a variety of tools and processes to ensure that your content is error-free and meets your requirements.

Social Media Service Packages

Social Media support is included in our regular, ongoing marketing retainers. If you are interested in only social media support, reach out and set up a call to discuss your specific business needs.

Small

$3,500/mo

Example Deliverables

Blog content with supporting video
Newsletter
Social media management
Marketing optimization (CRO and/or SEO)
HubSpot maintenance
Lead magnet
Landing page
Reporting
Offer / Nurturing emails
Customized activities to meet company goals

Medium

$7,500/mo

Example Deliverables

Blog content with supporting video
Newsletter
Social media management
Marketing optimization (CRO and/or SEO)
HubSpot maintenance
Lead magnet
Landing page
Reporting
Offer / Nurturing emails
Web page design / development
Paid search / social
Customized activities to meet company goals

Large

$12,000/mo

Example Deliverables

Blog content with supporting video
Newsletter
Social media management
Marketing optimization (CRO and/or SEO)
HubSpot maintenance
Lead magnet
Landing page
Reporting
Offer / Nurturing emails
Web page design / development
Paid search / social
Earn media research and outreach
Sales support & enablement
Customized activities to meet company goals

Just getting started?

If you aren't sure which package is right for you, get started with this simple 3 month strategy package.

$2,500K/mo

Archetype
Ideal Client Profile
Buyer Personas
Buyer's Journey
Keyword Research
Data Analysis

Digital Marketing Assessment
Social Media Research
Content Brainstorming
Editorial Calendar
Annual Roadmap
Strategic Recommendations

FAQs about Search Engine Optimization

As a B2B company, you should focus on social platforms that are relevant to your industry and target audience. Each popular social media channel has its target audience; you'll need to understand your market to determine which channels are best for your company. While many of the top channels, including Twitter, Facebook, Instagram, and Pinterest, could potentially work for a B2B company, Linkedin is almost assuredly going to be a channel to include in your social strategy. You can use LinkedIn to connect with industry professionals, share company updates, and promote your products and services.

Still Looking For Answers? We Can Help!