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What’s next for Inbound Marketing?

October 12, 2016 by The Whole Brain Group
Found in: Content Marketing, Inbound Marketing, Social Media, Budget

future-of-inbound.jpg

As you prep for 2017 marketing activities, you need to keep one eye on your current metrics and one eye on the future. How will inbound tactics change in the next year and beyond? Here’s what HubSpot’s just-released 2016 State of Inbound survey revealed.

Looking for a Marketing Unicorn with a Time Machine?

September 16, 2016 by The Whole Brain Group
Found in: Content Marketing, Inbound Marketing, Social Media

bird's eye view of a man's hands working furiously on four tasks at once at his desk

Many people think marketers have it easy: open up the laptop and come up with great marketing strategies. Let the leads roll in!

But good marketing isn’t easy. The Pulitzer Prize-winning sportswriter Red Smith once said that writing is effortless: all you need to do is “sit down at the typewriter, open your veins, and bleed.”

Good marketing is pretty much the same way, especially when it’s inbound marketing arguably the best form of digital marketing available today. A solid inbound strategy takes time to strategize, create, and implement – and even more time to do it over and over and over again. (Inbound’s results can start slow, and then grow to a return on investment that's little short of phenomenal.)

The 2016 Sensible Social Media Checklist for Businesses

January 27, 2016 by The Whole Brain Group
Found in: Social Media, syndication

The 2016 Checklist For Smart Social Media Strategy

We just updated our wildly popular Sensible Social Media Checklist for 2016!

Social media platforms are constantly innovating, so we've updated our checklist to reflect all the latest and greatest features of the most popular social media channels. And we’ve added new social media platforms that are fresh on the scene.

Infographic: What's the Best Time to Post on Social Media?

November 17, 2015 by The Whole Brain Group
Found in: Social Media, syndication

Best Time to Post on Social Media

Did you know that when you post on social media is just as important as what you post, and where?

Like rush hour, your followers are on social media at peak times during the day. Unlike rush hour, you want to hit them when they’re most likely to run into your posts.

Turns out, different platforms have different ideal times. And some times are best for getting more views while others are best for getting more engagement.

How to Rock Pinterest without Sexy Product Pix

August 17, 2015 by The Whole Brain Group
Found in: Pinterest, Social Media, syndication

How to Rock Pinterest
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interest enjoys upwards of 73 million users, and while the majority are consumers looking for crafting and recipe ideas, there's also an established base of business users. If you’re not taking advantage of their presence, you’re missing out on a tremendous opportunity.