Whole Brain Blog

13 Inbound Marketing Insights from Hubspot's Inbound13 Conference

Authored by Jackie Blaida on August 26, 2013

This past week I attended Inbound13, the annual conference presented by HubSpot that brings together inbound marketing professionals from across the globe. My fun-filled week as part of the largest single gathering of inbound marketers consisted of four days jam-packed with bright ideas, new software, and motivating speakers that served to inspire the work I do for Whole Brain Group clients. Who knew marketing could be so awesome? Here are 13 insights I gained from participating in Inbound13.

Topics: Inbound Sales, Content Marketing, Whole Brain Blog, Design & Usability, Marketing Trends, Inbound Marketing, Smart Tools

Accessible Marketing Guest Blog: Hubspot Account Manager Leah Hoyland

Authored by Dane Jackson on July 31, 2013

Accessible Marketing Series: Hubspot Guest BlogUp until now, we’ve been highlighting different aspects of accessible marketing and their importance to business owners and marketers alike. As inbound marketers, The Whole Brain Group is a certified Hubspot agency. When we approached Hubspot about accessibility and its importance to us and our client Deque Systems, we worked with Account Manager Leah Hoyland about next steps and to make sure our inbound content offerings were accessible. Leah witnessed an immediate need, and realized how important accessibility was, so she took on the project of making sure our inbound landing pages, forms, and calls-to-action were formatted for prospects living with disabilities. Since working with Deque, Hubspot has also become more accessible as a whole by adding the ability to alt tag on emails, landing pages, and call-to-action. We invited Leah to our blog this week to give us a first-hand account on how she helped our client with making their inbound marketing efforts accessible. You can read her blog below.

Topics: Accessible Marketing, Whole Brain Blog, Design & Usability, Smart Tools, a11y, deque-systems, a11ymktg, web-accessibility, accessible-marketing-2, hubspot, accessibility

11 Free Accessibility Evaluation Tools for Your Website

Authored by Jamie Huff on July 30, 2013

Accessible Marketing - 11 Accessibility ToolsAs we've explained in our recent blog series, considering accessibility in your marketing allows people with disabilities to engage with your digital content, expands your brand’s reach, and improves your SEO. Since the purpose of inbound marketing is to drive traffic and leads to your website, it's critical to evaluate the accessibility of your website and correct any violations.

Topics: Accessible Marketing, Whole Brain Blog, Design & Usability, Smart Tools, evaluation-tools, disability, americans-with-disabiliaties-act, ada, accessible, website, web-accessibility, accessibility

A Plus For Your Business: Google+

Authored by Jamie Huff on July 02, 2013

Google+ For Your BusinessAfter the recent Google+ updates were rolled out, some of the Whole Brainers conducted a quick survey among their Facebook friends to find out what they thought about them.

Topics: News, Whole Brain Blog, Marketing Trends, Smart Tools, google, business, entrepreneurs, platforms, marketing-trends-2, Social Media, marketing-tools, social-medium

Social Media Strategy: 5 Time-Saving Tips

Authored by Jamie Huff on June 28, 2013

Whole Brain Social MediaWhat makes for a successful inbound marketing strategy? Building relationships with your customers by educating them and offering them great content!
One channel for building these relationships is through social media marketing. This type of marketing is an excellent way to circulate your content offers, provide links to optimized landing pages, and nurture your leads. Essentially, social media allows you to spread your inbound marketing as far as possible, exposing your business to a much wider audience than traditional marketing tactics would allow.

Topics: News, Content Marketing, Whole Brain Blog, Marketing Trends, Inbound Marketing, Smart Tools, Business Growth, blogging, time, organization, Social Media, tips

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