As we've explained in our recent blog series, considering accessibility in your marketing allows people with disabilities to engage with your digital content, expands your brand’s reach, and improves your SEO. Since the purpose of inbound marketing is to drive traffic and leads to your website, it's critical to evaluate the accessibility of your website and correct any violations.
At The Whole Brain Group, we're always looking for new tools to make managing our work a breeze, and our latest favorite tool is called Smartsheet! Smartsheet is a great project management tool that encourages collaboration with advanced features tailored to project teams. We like to describe it as "spreadsheets on steroids".
The folks over at Unbounce recently shared this great infographic from DivvyHQ outlining the 12 steps any savvy marketer should follow after writing a new blog post! Best of all, it doubles as a checklist, so you can print it out, laminate it, and keep it by your desk for reference.
At The Whole Brain Group, we're constantly trying to reduce the amount of paper we use, so signing documents has always been a source of irritation for me. When we send contracts out, I have a digital signature I embed in the document, but when I have to sign a document I didn't produce, the steps are time consuming and paper-wasting: