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6 Steps to Growing a Great Business [VIDEO]

Authored by The Whole Brain Group on October 16, 2012

6 steps to growing a great business now on videoAre you committed to growing a great business? Here at The Whole Brain Group we strive for “business mojo” – a concept introduced by Bo Burlingham in his 2006 book “Small Giants: Companies That Choose to Be Great Instead of Big“:

Topics: Whole Brain Blog, Video, Business Growth, Small Giants Community, bo-burlingham, Business Mojo, Marketing

6 Steps to Growing a Great Business [INFOGRAPHIC]

Authored by Marisa Smith on July 11, 2012

6 Steps to Growing a Great BusinessI just spent a week in San Francisco at the Small Giants International Summit, a gathering of business leaders who define success by more than just their financial bottom lines, but also by their contributions to their communities, a dedication to great customer service and the creation and preservation of workplace cultures of excellence.

For the second year in a row, the Summit presented an amazing opportunity to be inspired by some of my heroes - like Jack Stack, Norm Brodsky, Chip Conley, and Ari Weinzweig - and also to learn from fellow business owners who are striving to build great companies that are full of "business mojo" - a concept introduced in 2006 by author Bo Burlingham in his book "Small Giants: Companies that Choose to Be Great Instead of Big":

"Business mojo is the corporate equivalent of charisma in a person...Companies with mojo have a quality that makes people want to be part of them."

So what is this elusive mojo, and why should you care?  It turns out that companies who pursue this philosophy also tend to attract and retain great employees & customers, and have highly sustainable & profitable business models - and have a heck of a lot of FUN doing it!

Six Steps to Growing a Great Business with Mojo


Topics: Whole Brain Blog, Infographics, Business Growth, Small Giants Community, bo-burlingham, Business Mojo

GrowCo 2011: What Happened in Vegas Didn't Stay in Vegas

Authored by Marisa Smith on April 18, 2011

I always feel guilty when I leave for a conference - is it going to be worth the expense and the time away from the office and my family?  Should I really be spending time and money "working on the business" when there are so many other pressing concerns in my inbox?

When I left for the Inc Magazine's GrowCo 2011 Conference last week in Las Vegas, the usual worries were running through my head.  But today I sat in our conference room, surrounded by Whole Brainiacs engaged in lively discussion about customer service & company culture, and I realized that my worrying was the true waste of time.  Our conversation was fueled by the keynote presentation given by Dan Heath, author of "Switch", where he challenged us to obsess about what makes us successful as a company, instead of picking apart every problem and focusing on negatives.  I decided to lead the team through a brainstorming exercise where we answered the following questions:

Topics: Whole Brain Blog, Entrepreneurship, Small Giants Community

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