Organic search is one of the top channels B2B marketers rely on for driving traffic to their websites. But if you don't get listed on the first page of search results, you might not get found at all.
In fact, competition is so high, click-through rates fall off dramatically from the #1 position to #2 in search results. About 76% of organic clicks occur on the first page, and 33% of organic clicks occur on position one! Clicks on the very next position decrease by more than half at 15%!