Search Engine Marketing
Search Engine Marketing Benefits
Paid marketing allows businesses to display their ads to a targeted audience based on factors such as demographics, interests, and search terms.
Paid marketing can take various forms, including search engine advertising, display advertising, social media advertising, and video advertising. In each case, the business sets a budget for the campaign and bids on specific keywords, demographics, or placements. The ads are then displayed to users who meet the specified targeting criteria.
One of the main advantages of paid marketing is that it allows businesses to reach a large and targeted audience quickly. Unlike organic marketing, which can take time to generate results, paid marketing can drive traffic and conversions immediately. Additionally, paid marketing offers a high level of control over the targeting and budgeting of the campaign, allowing businesses to optimize their advertising spending for maximum return on investment.
Why search engine marketing is needed:
Increased Visibility
Search Engine Marketing (SEM) puts you front and center when your target audience is actively searching for solutions like yours. It ensures your brand appears prominently on search engine results pages (SERPs), capturing attention and driving traffic to your website or lead capture page.
Targeted Advertising
With SEM, you have control over who sees your ads. You can tailor your campaigns to reach specific industries and job titles, ensuring your message reaches the right people at the right time. This approach increases the chances of attracting qualified leads and boosting conversions.
Control over Budget
PPC gives you complete control over your advertising budget. You can set daily or monthly limits, adjust bids, and allocate funds strategically based on campaign performance. This flexibility allows you to optimize your spending, ensuring you get the most out of every dollar and scaling your efforts as needed.
Measurable Results
PPC provides clear and measurable results. You have access to detailed analytics and reporting that reveal key metrics such as click-through rates, conversion rates, and return on investment (ROI). This data empowers you to gauge the effectiveness of your campaigns, make data-driven decisions, and continually refine your strategy for maximum impact.
Fast Results
Unlike many other marketing channels, PPC delivers fast results. Once your campaigns are set up and approved, your ads can start appearing almost instantly. This speed is especially beneficial when you need to generate leads or drive immediate traffic to your website.
what to expect
How We Deliver
Process Overview
Understand & Align
We begin by immersing ourselves in understanding your business goals, industry, and target audience. By conducting thorough research and analysis, we gain valuable insights that enable us to tailor our PPC strategies to your specific needs. This allows us to create highly targeted and compelling ad campaigns that resonate with your audience.
Strategy & Roadmap
We develop a cohesive strategy that aligns with your objectives, ensuring every aspect of our campaign is focused on achieving measurable results.
Execution & Production
Next, we move on to the execution stage. Our PPC specialists take charge, utilizing their expertise to implement your tailored campaign across various platforms. From keyword research and ad creation to bid management and landing page optimization, we handle every aspect of the process.
Measure, Analyze & Report
After launching your campaign, we continuously monitor and analyze its performance, making data-driven adjustments to optimize your results. Through tracking and analysis, we identify areas of improvement, refine our strategies, and maximize your ROI. We provide regular updates, reports, and meaningful insights, keeping you informed about the progress and success of your PPC campaign.
Search Engine Marketing Service Packages
Small
$3,500/mo
Example Deliverables
Blog content with supporting video
Newsletter
Social media management
Marketing optimization (CRO and/or SEO)
HubSpot maintenance
Lead magnet
Landing page
Reporting
Offer / Nurturing emails
Customized activities to meet company goals
Medium
$7,500/mo
Example Deliverables
Blog content with supporting video
Newsletter
Social media management
Marketing optimization (CRO and/or SEO)
HubSpot maintenance
Lead magnet
Landing page
Reporting
Offer / Nurturing emails
Web page design / development
Paid search / social
Customized activities to meet company goals
Large
$12,000/mo
Example Deliverables
Blog content with supporting video
Newsletter
Social media management
Marketing optimization (CRO and/or SEO)
HubSpot maintenance
Lead magnet
Landing page
Reporting
Offer / Nurturing emails
Web page design / development
Paid search / social
Earn media research and outreach
Sales support & enablement
Customized activities to meet company goals
Just getting started?
$2,500K/mo
Archetype
Ideal Client Profile
Buyer Personas
Buyer's Journey
Keyword Research
Data Analysis
Digital Marketing Assessment
Social Media Research
Content Brainstorming
Editorial Calendar
Annual Roadmap
Strategic Recommendations
