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How to Guarantee You Hire the Right Salesperson

June 24, 2016 by Guest Blogger
Found in: Sales & Marketing

How To Guarantee You Hire The Right Salesperson

This post was guest written by Miche Rayment of The Hire Effect.

You’ve blessedly managed to make a clean break from what you now refer to as “the sales mis-hire.” In fact, everyone in the company is calling it that—over lunch, at the coffee machine, and after meetings. It’s got you on edge. 

Now you're hoping to find a better replacement VP of Sales. You're sitting with 20 resumes that rose to the top of all the applicantsthirteen candidates are in the Passable pile and seven in the Stellar pile.

Ugh, the last guy was in the stellar pile.

How to Create Irresistible Sales Collateral

June 14, 2016 by Will Kerschbaum
Found in: Content Marketing, Inbound Marketing, Sales & Marketing

How To Create Irresistible Sales Collateral

Let’s face it. Your sales collateral kind of sucks. It’s not your fault—you’re not a content writer or a designer, and Marketing can’t get you the stuff you need fast enough.

So you create your own content that addresses your prospects’ specific questions and pain points, because your marketing materials don’t do that.  

And you go through this several times, because as your prospects get closer to buying, they have new questions and objections that you need to speak to. So you have to cobble together more content and dash it off.

It’s incredibly personalized, but it’s also a hot mess.

How Inbound Marketing Solves Your Biggest B2B Sales Roadblocks

June 07, 2016 by Ben Jessup
Found in: Inbound Marketing, Sales & Marketing

How Inbound Marketing Solves Your Biggest B2B Sales Roadblocks

B2B companies—especially professional services—face unique marketing roadblocks that B2C companies don’t have to deal with. But if you’re using inbound marketing the right way, it’s one of the best ways for B2B companies to generate more leads, nurture prospects, and close more deals.

Here’s how to use inbound marketing to take away the sales roadblocks that B2B companies face every day.

11 Sales Enablement Stats to Help You Sell More

May 13, 2016 by Bonnie Valentine
Found in: Sales Enablement, Sales & Marketing

11 Sales Enablement Stats To Help You Sell More

Need to improve your sales numbers? If you’re looking for ways to get more leads, you could be wasting your time. Too many sales teams are relying on outdated and inefficient methods to win sales, and finding more leads might be the last thing you need to do.

The #1 Way to Get Better Qualified Leads

April 21, 2016 by Will Kerschbaum
Found in: Inbound Marketing, Lead Generation, Sales Enablement, Sales & Marketing

The #1 Way to Get Better Qualified Leads

Tell me if you’ve heard this before: Your marketing team is fist-bumping all day long because they sent 531 new leads to Sales this month—a new record! Meanwhile, your sales team is shaking their fists all day long because Marketing sent them 531 worthless sales leads this month—a new low.

If that sounds familiar, you’re not alone. On average, only 25% of leads are legitimate and should be sent to the sales team.

The problem often lies in the fact that Sales and Marketing are on different pages and have very different ideas of what a qualified lead looks like. We see this problem a lot, and we use a simple and amazingly effective tool that can start improving the quality of your sales leads right away.