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9 Tips for Developing Your 2017 Sales and Marketing Strategy

September 29, 2016 by Marisa Smith
Found in: Inbound Marketing, Sales & Marketing

closeup of chess pieces on a chess board

You want a strong start to 2017. Awesome! But if you want to see greater marketing results next year, you'll need to use the remaining time in 2016 to set the stage for January 1st.

The best way to start the year off right is to gather your sales and marketing team together for a series of planning sessions to get everyone aligned and headed in the same direction. Follow these steps to learn from the past, dream big, and put together a sensible plan for achieving your goals in 2017!

Our Favorite HubSpot Tools: The Meetings Tool

July 29, 2016 by Bonnie Valentine
Found in: HubSpot, Sales Enablement, Sales & Marketing

 wbg-favorite-hubspot-tools-meetings-tool.jpg

Are you spending too much time trying to schedule meetings with your contact due to the back-and-forth nature of emails? Good news: scheduling meetings by communicating through a long email thread is now a thing of the past. It’s time to free up more space in your workday for focusing on the needs of your contact instead of administrivia like scheduling.

How to Measure Your Sales and Marketing Alignment Success

July 27, 2016 by The Whole Brain Group
Found in: Inbound Marketing, Sales & Marketing, Analytics

tape measure, for measuring your sales and marketing alignment success 

So you’ve aligned the efforts of your sales and marketing teams. You're on the same page and both teams know your target. But how do you know when you've successfully hit it?

The end goal is to generate more revenue through sales, so most people look at the bottom line stat: how many sales did we win in the last month/quarter/year? But the bottom line doesn't tell you where your problems lie or what you need to do to improve your sales. You're looking at the wrong numbers.

4 Essentials to Analyze Your Sales and Marketing Success

July 19, 2016 by The Whole Brain Group
Found in: Inbound Marketing, Sales & Marketing

4 Essentials To Analyze Your Sales And Marketing Success

You’re a big fan of HubSpot’s marketing software.  You’re takingor have takenits training programs. You’ve even become HubSpot Certified. You’re going to work the platform yourself: you’ve GOT this!

So you start working the system. You’ve figured out who your personas are and you've discovered their pain points and goals. You’re providing engaging and useful content that your target market wants. You get prospects’ contact information when they download some select content from your website and you continue to wow them with your expertise as you send them newsletters packed with great information (and more free downloads).

But how do you know this is working? As in, REALLY WORKING?

How to Guarantee You Hire the Right Salesperson

June 24, 2016 by Guest Blogger
Found in: Sales & Marketing

How To Guarantee You Hire The Right Salesperson

This post was guest written by Miche Rayment of The Hire Effect.

You’ve blessedly managed to make a clean break from what you now refer to as “the sales mis-hire.” In fact, everyone in the company is calling it that—over lunch, at the coffee machine, and after meetings. It’s got you on edge. 

Now you're hoping to find a better replacement VP of Sales. You're sitting with 20 resumes that rose to the top of all the applicantsthirteen candidates are in the Passable pile and seven in the Stellar pile.

Ugh, the last guy was in the stellar pile.