Whole Brain Blog

Effective Landing Page Design: Turn Clicks into Customers

Authored by The Whole Brain Group on July 30, 2012

Effective Landing Page Design: Turning Clicks Into Customers

What is a Landing Page?

When executing an online marketing strategy, it’s important to understand that getting visitors to your website is simply not enough to secure a click into a customer. Where the visitor lands on your website is as equally important as the initial ad or call to action that led them there. Landing pages are the first place a web visitor lands after clicking through any form of online campaign - whether it be pay per click advertising, social media internet marketing campaigns, QR codes, or other tactics that drive people to visit your website.  Landing pages typically have a strong call to action, along with a form for collecting visitor contact information.

Topics: Whole Brain Blog, Design & Usability, Marketing Trends, ppc, Web Analytics, web-design, internet-marketing, Social Media, digital-marketing

The 7 Deadly Sins of PPC: Tips for Pay Per Click Optimization

Authored by The Whole Brain Group on July 24, 2012

7 Deadly Sins of PPC MarketingAre you interested in trying a pay per click advertising campaign to increase your business? Don’t make these common mistakes when setting up your PPC strategy.  Instead, be sure to follow our tips to ensure strong pay per click optimization.

Topics: Whole Brain Blog, keywords, ppc, google-adwords, internet-marketing, paid-search, Paid Search & PPC

4 Reasons To Consider Google AdWords for Your Business

Authored by The Whole Brain Group on September 30, 2011

Have you considered how your bottom-line would be impacted if your company’s website had increased traffic?  Wouldn’t it be great if there were a way to drive targeted leads to your website while tracking the exact ROI of your online advertising spend?  The good news is that in today’s digital marketing world, there are methods like Google AdWords that can be put to work to achieve these exact results for your business.

Topics: Whole Brain Blog, Marketing Trends, ppc, google-adwords, internet-marketing, paid-search, Paid Search & PPC, digital-marketing

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