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Whole Brain Blog

Effective Landing Page Design: Turn Clicks into Customers

Authored by The Whole Brain Group on July 30, 2012

Effective Landing Page Design: Turning Clicks Into Customers

What is a Landing Page?

When executing an online marketing strategy, it’s important to understand that getting visitors to your website is simply not enough to secure a click into a customer. Where the visitor lands on your website is as equally important as the initial ad or call to action that led them there. Landing pages are the first place a web visitor lands after clicking through any form of online campaign - whether it be pay per click advertising, social media internet marketing campaigns, QR codes, or other tactics that drive people to visit your website.  Landing pages typically have a strong call to action, along with a form for collecting visitor contact information.

Topics: Whole Brain Blog, Design & Usability, Marketing Trends, Web Analytics, Web Design, Internet Marketing, Paid Search & PPC, Social Media, Digital Marketing

The 7 Deadly Sins of PPC: Tips for Pay Per Click Optimization

Authored by The Whole Brain Group on July 24, 2012

7 Deadly Sins of PPC MarketingAre you interested in trying a pay per click advertising campaign to increase your business? Don’t make these common mistakes when setting up your PPC strategy.  Instead, be sure to follow our tips to ensure strong pay per click optimization.

Topics: Whole Brain Blog, Google Adwords, Internet Marketing, Search Engine Optimization, Paid Search & PPC

5 Ways Google AdWords Works For You

Authored by The Whole Brain Group on November 03, 2011

AdwordsOnce you’ve made the decision to advertise with Google AdWords, the process of setting up an account is relatively simple. Adjusting location and currency settings, in conjunction with billing procedures, starts you off into a world of online advertising that has the potential to bring you great visibility with a high ROI. When the campaigns go live and are visible to your target audience, the ability to enhance your bottom line is just getting started.

Topics: Whole Brain Blog, Marketing Trends, Paid Search & PPC

4 Reasons To Consider Google AdWords for Your Business

Authored by The Whole Brain Group on September 30, 2011

Have you considered how your bottom-line would be impacted if your company’s website had increased traffic?  Wouldn’t it be great if there were a way to drive targeted leads to your website while tracking the exact ROI of your online advertising spend?  The good news is that in today’s digital marketing world, there are methods like Google AdWords that can be put to work to achieve these exact results for your business.

Topics: Whole Brain Blog, Marketing Trends, Google Adwords, Internet Marketing, Paid Search & PPC, Digital Marketing

Google +1 Goes Beyond Search Results & AdWords to the Display Network

Authored by The Whole Brain Group on September 21, 2011

Google search has gone social with its inclusion of the +1 button on Google Search results and in Google AdWords advertisements. The Google +1 button was launched for websites in a few months ago, and the intrigue surrounding its effect on search results and consumer behavior has been a hot topic.

Topics: Whole Brain Blog, Marketing Trends, Search Engine Optimization, Paid Search & PPC, Digital Marketing

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