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Google Side Ads Are Gone: How This Impacts Your Business

March 14, 2016 by Bonnie Valentine
Found in: Google, Search Engine Optimization, Paid Search & PPC, syndication

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Just as winter is fading and spring is here, so also Google’s right-hand side ads are gone! This is a big deal because AdWords is now serving up just 7 ads per SERP instead of 10—so three advertisers are getting pushed off the first page of every search. (One exception: shopping campaign ads are still displayed on the right-hand rail.)

Effective Landing Page Design: Turn Clicks into Customers

July 30, 2012 by The Whole Brain Group
Found in: Whole Brain Blog, Marketing Trends, Web Analytics, Web Design, Internet Marketing, Paid Search & PPC, Social Media, Digital Marketing, Design and Usability

Effective Landing Page Design: Turning Clicks Into Customers

What is a Landing Page?

When executing an online marketing strategy, it’s important to understand that getting visitors to your website is simply not enough to secure a click into a customer. Where the visitor lands on your website is as equally important as the initial ad or call to action that led them there. Landing pages are the first place a web visitor lands after clicking through any form of online campaign - whether it be pay per click advertising, social media internet marketing campaigns, QR codes, or other tactics that drive people to visit your website.  Landing pages typically have a strong call to action, along with a form for collecting visitor contact information.

The 7 Deadly Sins of PPC: Tips for Pay Per Click Optimization

July 24, 2012 by The Whole Brain Group
Found in: Whole Brain Blog, Google Adwords, Internet Marketing, Search Engine Optimization, Paid Search & PPC

7 Deadly Sins of PPC MarketingAre you interested in trying a pay per click advertising campaign to increase your business? Don’t make these common mistakes when setting up your PPC strategy.  Instead, be sure to follow our tips to ensure strong pay per click optimization.

5 Ways Google AdWords Works For You

November 03, 2011 by The Whole Brain Group
Found in: Whole Brain Blog, Marketing Trends, Paid Search & PPC

AdwordsOnce you’ve made the decision to advertise with Google AdWords, the process of setting up an account is relatively simple. Adjusting location and currency settings, in conjunction with billing procedures, starts you off into a world of online advertising that has the potential to bring you great visibility with a high ROI. When the campaigns go live and are visible to your target audience, the ability to enhance your bottom line is just getting started.

4 Reasons To Consider Google AdWords for Your Business

September 30, 2011 by The Whole Brain Group
Found in: Whole Brain Blog, Marketing Trends, Google Adwords, Internet Marketing, Paid Search & PPC, Digital Marketing

Have you considered how your bottom-line would be impacted if your company’s website had increased traffic?  Wouldn’t it be great if there were a way to drive targeted leads to your website while tracking the exact ROI of your online advertising spend?  The good news is that in today’s digital marketing world, there are methods like Google AdWords that can be put to work to achieve these exact results for your business.