Whole Brain Blog

Three Reasons to Consider Accessibility

Authored by Dane Jackson on July 24, 2013

Accessible Marketing: Three reasons to consider accessibility.If you’re someone who is familiar with The Whole Brain Group, then you know we’re strong advocates of inbound marketing. We believe that creating compelling content to attract and nurture leads throughout the buying process is essential to finding the kinds of customers you really want.

Topics: News, Accessible Marketing, Whole Brain Blog, Inbound Marketing, a11y, ada, business-marketing, a11ymktg, web-accessibility, accessible-marketing-2, digital-marketing, accessibility

Introduction to Accessible Marketing

Authored by Megan Cough on July 22, 2013

Accessible Marketing IntroductionThe purpose of marketing is to spread the word about your business's products and services to as many people as possible, in order to improve your chances of reaching people who fit your ideal customer profile.

Topics: News, Accessible Marketing, Whole Brain Blog, deque-systems, business-marketing, accessible-marketing-2, hubspot

4 Reasons Your Inbound Marketing Will Succeed

Authored by cbryan on July 11, 2013

Inbound SuccessWe’re all looking for ways to make our inbound strategies as successful as possible. Along the way, we’re bound to discover some absolute no-nos -- which is why this article is so important. But it’s also important to realize what you’re doing right, and why it’s helping you generate and nurture leads. That’s why we’ve compiled these four reasons your marketing strategy is on its way to the top.

Topics: News, Content Marketing, Whole Brain Blog, Inbound Marketing, Search Engine Optimization, seo, content-strategy, Social Media, digital-marketing

A Plus For Your Business: Google+

Authored by Jamie Huff on July 02, 2013

Google+ For Your BusinessAfter the recent Google+ updates were rolled out, some of the Whole Brainers conducted a quick survey among their Facebook friends to find out what they thought about them.

Topics: News, Whole Brain Blog, Marketing Trends, Smart Tools, google, business, entrepreneurs, platforms, marketing-trends-2, Social Media, marketing-tools, social-medium

Social Media Strategy: 5 Time-Saving Tips

Authored by Jamie Huff on June 28, 2013

Whole Brain Social MediaWhat makes for a successful inbound marketing strategy? Building relationships with your customers by educating them and offering them great content!
One channel for building these relationships is through social media marketing. This type of marketing is an excellent way to circulate your content offers, provide links to optimized landing pages, and nurture your leads. Essentially, social media allows you to spread your inbound marketing as far as possible, exposing your business to a much wider audience than traditional marketing tactics would allow.

Topics: News, Content Marketing, Whole Brain Blog, Marketing Trends, Inbound Marketing, Smart Tools, Business Growth, blogging, time, organization, Social Media, tips

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