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Press Release: Whole Brain Group Celebrates 12th Anniversary with New Team Members and More Office Space

July 31, 2014 by The Whole Brain Group
Found in: News, Press Release

With new hires and additional space, the Whole Brain Group expands digital strategy strength.


WBG_blog_feat_img_breaking_newsANN ARBOR, MI - July 31, 2014
- Positioning the Whole Brain Group for continued growth, owner and founder Marisa Smith hired four new team members and relocated the company to a larger office space. Earlier this year, Dania Dunlap-Hurden and Dan Keelan joined the team as Client Engagement Managers, responsible for developing and managing lead generation strategies for clients. In May, Karl Kasischke was hired as the company’s Lead Web Developer, and Bill Kerschbaum will join the team in August as a Content Production Specialist.

Is HubSpot Your Silver Bullet?

June 10, 2014 by The Whole Brain Group
Found in: News, HubSpot, HubSpot User Group - HUG

Heads up, Sprockets and Sprocket-wannabes!

A2Hubspot_UsergroupAuthor and Beyond Startup founder Catherine Juon is coming to The Whole Brain Group! She’ll be dispensing valuable HubSpot pre-implementation wisdom at the next meet-up of the Ann Arbor HubSpot User Group (A2HUG) on the evening of June 24. Join us for this exciting, free event titled, “Is HubSpot Your Silver Bullet?” at our brand-spanking new offices in the Burlington Building on Eisenhower Parkway.

Three Reasons to Consider Accessibility

July 24, 2013 by The Whole Brain Group
Found in: News, Accessible Marketing, Whole Brain Blog, Inbound Marketing, ADA, Web Accessibility, Digital Marketing

Accessible Marketing: Three reasons to consider accessibility.Before you can determine the inbound tactics to execute, you need to understand who your ideal customer is in order to build campaigns to attract them. While you were creating your ideal customer profile and buyer personas did you stop to consider that some of your customers may have a disability? And that their disability affects how they interact with your digital and inbound marketing offers?

Introduction to Accessible Marketing

July 22, 2013 by Megan Sherwood
Found in: News, Accessible Marketing, Whole Brain Blog, HubSpot

Accessible Marketing IntroductionThe purpose of marketing is to spread the word about your business's products and services to as many people as possible, in order to improve your chances of reaching people who fit your ideal customer profile.

4 Reasons Your Inbound Marketing Will Succeed

July 11, 2013 by The Whole Brain Group
Found in: News, Content Marketing, Whole Brain Blog, Inbound Marketing, Search Engine Optimization, Social Media, Digital Marketing

Inbound SuccessWe’re all looking for ways to make our inbound strategies as successful as possible. Along the way, we’re bound to discover some absolute no-nos -- which is why this article is so important. But it’s also important to realize what you’re doing right, and why it’s helping you generate and nurture leads. That’s why we’ve compiled these four reasons your marketing strategy is on its way to the top.