In sales, timing is everything. Not only do you have to find the right prospects who fit your ideal customer profile
, but you need to be talking to them when they're ready to buy or have a problem you can help them solve. And you have to catch them at the exact moment when this decision or problem is their top priority, and they've made the time to research a solution or come to a decision. If you contact them at the right time, you're a lifesaver. And if you catch them at the wrong moment - you're just another annoying telemarketer interrupting their day.