Whole Brain Blog

Smarketing: 5 Tips for Business Owners

Authored by Sam Kusinitz on September 25, 2013

S is for SmarketingYour sales and marketing teams need to work hand-in-hand to achieve your company’s overall sales and growth goals. When there is harmony between the two, they operate as a one-two-punch, achieving your company’s goals while converting leads to sales. When both teams are working as one, it’s also referred to as smarketing. The Whole Brain Group knows what complications lie ahead for your business if there isn’t a synergy between sales and marketing, which is why we’re sharing these five smarketing tips to help you align your sales and marketing teams, and achieve successful business growth!

Topics: Inbound Sales, Whole Brain Blog, Marketing Trends, Inbound Marketing, sales, smarketing, marketing, hubspot

13 Inbound Marketing Insights from Hubspot's Inbound13 Conference

Authored by Jackie Blaida on August 26, 2013

This past week I attended Inbound13, the annual conference presented by HubSpot that brings together inbound marketing professionals from across the globe. My fun-filled week as part of the largest single gathering of inbound marketers consisted of four days jam-packed with bright ideas, new software, and motivating speakers that served to inspire the work I do for Whole Brain Group clients. Who knew marketing could be so awesome? Here are 13 insights I gained from participating in Inbound13.

Topics: Inbound Sales, Content Marketing, Whole Brain Blog, Design & Usability, Marketing Trends, Inbound Marketing, Smart Tools

Introducing the HubSpot COS: This time, it's personal

Authored by Jodee Jernigan on August 20, 2013

Introducing HubSpot COSAs an inbound marketing agency, we're a huge fan of HubSpot - the marketing automation platform that allows companies to easily track website visitors and maintain engagement with leads as they eventually become customers. We not only love to use HubSpot for own marketing efforts, but we recommend it to our clients as well. That is why we are so excited about the latest HubSpot product announcement, the HubSpot Content Optimization System (COS), HubSpot's answer to traditional content management systems. Just as HubSpot has revolutionized marketing, the COS will change the way companies create websites and blogs.

Topics: Content Marketing, Whole Brain Blog, Design & Usability, Marketing Trends, Inbound Marketing

A Plus For Your Business: Google+

Authored by Jamie Huff on July 02, 2013

Google+ For Your BusinessAfter the recent Google+ updates were rolled out, some of the Whole Brainers conducted a quick survey among their Facebook friends to find out what they thought about them.

Topics: News, Whole Brain Blog, Marketing Trends, Smart Tools, google, business, entrepreneurs, platforms, marketing-trends-2, Social Media, marketing-tools, social-medium

Social Media Strategy: 5 Time-Saving Tips

Authored by Jamie Huff on June 28, 2013

Whole Brain Social MediaWhat makes for a successful inbound marketing strategy? Building relationships with your customers by educating them and offering them great content!
One channel for building these relationships is through social media marketing. This type of marketing is an excellent way to circulate your content offers, provide links to optimized landing pages, and nurture your leads. Essentially, social media allows you to spread your inbound marketing as far as possible, exposing your business to a much wider audience than traditional marketing tactics would allow.

Topics: News, Content Marketing, Whole Brain Blog, Marketing Trends, Inbound Marketing, Smart Tools, Business Growth, blogging, time, organization, Social Media, tips

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