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Inbound Marketing Around the Web: December 29, 2015

December 29, 2015 by The Whole Brain Group
Found in: Marketing Trends, Inbound Marketing, syndication

Inbound Marketing Around The Web: December 29, 2015

We’re constantly on the lookout for innovations in digital marketing so you can take advantage of the latest inbound marketing opportunities. Here are some of the latest and greatest articles about social media and content marketing for your pleasure and edification. Enjoy!

Signals from HubSpot: Sales Intelligence for Smarter Prospecting

November 22, 2013 by The Whole Brain Group
Found in: Inbound Sales, Content Marketing, Whole Brain Blog, Marketing Trends, Inbound Marketing, Smart Tools

Introducing Signals by HubSpotIn sales, timing is everything. Not only do you have to find the right prospects who fit your ideal customer profile, but you need to be talking to them when they're ready to buy or have a problem you can help them solve. And you have to catch them at the exact moment when this decision or problem is their top priority, and they've made the time to research a solution or come to a decision. If you contact them at the right time, you're a lifesaver. And if you catch them at the wrong moment - you're just another annoying telemarketer interrupting their day.

Smarketing: 5 Tips for Business Owners

September 25, 2013 by The Whole Brain Group
Found in: Inbound Sales, Whole Brain Blog, Marketing Trends, Inbound Marketing, Sales, Smarketing, Marketing, HubSpot

S is for SmarketingYour sales and marketing teams need to work hand-in-hand to achieve your company’s overall sales and growth goals. When there is harmony between the two, they operate as a one-two-punch, achieving your company’s goals while converting leads to sales. When both teams are working as one, it’s also referred to as smarketing. The Whole Brain Group knows what complications lie ahead for your business if there isn’t a synergy between sales and marketing, which is why we’re sharing these five smarketing tips to help you align your sales and marketing teams, and achieve successful business growth!

13 Inbound Marketing Insights from Hubspot's Inbound13 Conference

August 26, 2013 by The Whole Brain Group
Found in: Inbound Sales, Content Marketing, Marketing Trends, Inbound Marketing, HubSpot

This past week I attended Inbound13, the annual conference presented by HubSpot that brings together inbound marketing professionals from across the globe. My fun-filled week as part of the largest single gathering of inbound marketers consisted of four days jam-packed with bright ideas, new software, and motivating speakers that served to inspire the work I do for Whole Brain Group clients. Who knew marketing could be so awesome? Here are 13 insights I gained from participating in Inbound13.

Introducing the HubSpot COS: This time, it's personal

August 20, 2013 by The Whole Brain Group
Found in: Content Marketing, Whole Brain Blog, Marketing Trends, Inbound Marketing, Design and Usability

Introducing HubSpot COSAs an inbound marketing agency, we're a huge fan of HubSpot - the marketing automation platform that allows companies to easily track website visitors and maintain engagement with leads as they eventually become customers. We not only love to use HubSpot for own marketing efforts, but we recommend it to our clients as well. That is why we are so excited about the latest HubSpot product announcement, the HubSpot Content Optimization System (COS), HubSpot's answer to traditional content management systems. Just as HubSpot has revolutionized marketing, the COS will change the way companies create websites and blogs.