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7 Ways You’re Ruining Your Calls to Action

April 21, 2015 by The Whole Brain Group
Found in: Content Marketing, Inbound Marketing, Marketing Tips, syndication

Ruining Calls to ActionLet’s face it. You spend more time combing through stock photos than you do crafting your calls to action. CTAs are easy, right? Just tell your lead to sign up or download. Simple!

Actually, there’s a lot more to creating effective CTAs, and if you’re not using a sensible strategy, you’re probably seeing a lot fewer conversions than you could be getting.

If you want to create calls to action that crank out conversions, you can make a great start on it by checking for these CTA mistakes.

14 Tips for Developing a Smart Marketing Strategy in 2014

December 31, 2013 by The Whole Brain Group
Found in: Inbound Marketing, Business Growth, Marketing, HubSpot, Marketing Tips, Business Strategy

14 Tips for Developing A Smart Marketing Strategy in 2014As we say goodbye to 2013, I wanted to take a moment to share the steps we're taking with many of our clients to make sure they are on the right track for 2014! HubSpot was kind enough to publish our tips on the Inbound Hub blog today, so please head over there to read our 14 Tips for Developing a Smart Marketing Strategy for 2014!

The Pinterest Feature Every Business Should Know (& Use)

October 23, 2012 by The Whole Brain Group
Found in: Whole Brain Blog, Pinterest, Social Media, Marketing Tips

Social-Media-Tip-of-the-WeekPinterest isn't just for sharing great recipes and craft ideas. It can also be the perfect place to sell your products. If you are able to display your wares visually, then Pinterest is probably right for you!