Let’s face it. You spend more time combing through stock photos than you do crafting your calls to action. CTAs are easy, right? Just tell your lead to sign up or download. Simple!
Actually, there’s a lot more to creating effective CTAs, and if you’re not using a sensible strategy, you’re probably seeing a lot fewer conversions than you could be getting.
If you want to create calls to action that crank out conversions, you can make a great start on it by checking for these CTA mistakes.