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6 Reasons Fewer Website Visitors Generate More Revenue

December 15, 2015 by The Whole Brain Group
Found in: Inbound Marketing, Sales, Lead Conversion, Marketing Strategy, syndication

6 Reasons You Need to Attract FEWER Website Visitors

One of the critical key performance indicators that digital marketers rely on is the number of visitors to your website. The more the merrier—you’re drawing eyeballs, and the more views you get, the more leads you’ll have. Keep increasing your website visitors each month and eventually your sales team will be overwhelmed with qualified leads.

Except when they aren’t.

The #1 Metric You Need to Know for Your Next Marketing Budget

September 10, 2015 by The Whole Brain Group
Found in: Inbound Marketing, Marketing Strategy, Business Strategy, syndication, Budget

WBG_Blog_Post_Marketing_Metrics_Header_Image

If you’re like most companies, you’re asking the wrong question about your marketing budget: How much should we spend on our digital marketing?

According to Gartner research, the average marketing budget is about 10.2% of gross revenue. This is the “magic” number you'll tend to hear when you ask this question. But it won’t tell you why you’re spending the money or what value your organization is getting out of it.

Hero or Outlaw? How to Use Archetypes in Marketing Your Brand

April 02, 2015 by The Whole Brain Group
Found in: Branding and Identity, Marketing Strategy, syndication

Archetypes in marketing
If someone asks you what your archetype is, don’t worry—it’s not a cheesy pickup line.

Archetypes are an ideal model of a type or group, like a personality type or a typecast character. Think of Darth Vader as the archetypal Bad Guy, or Dorothy Gale as the archetypal Innocent. Archetypal images represent fundamental human desires. In literature and art, they connect with readers and viewers at deep emotional levels. 

Social Media Strategy 101: Facebook Worksheet for Business

July 28, 2014 by The Whole Brain Group
Found in: Marketing Strategy, Social Media, Facebook


Overwhelmed by social media?

Trying to figure out how to get started with using Facebook for your business?  

Social Media Strategy 101: FacebookA lot of businesses have trouble figuring out how to use social media to provide value to their customers and drive leads and sales to their business.

To help you get your social media strategy off the ground, The Whole Brain Group team has put together a simple Facebook Worksheet to guide your initial plan.

Your Secret Sauce: How to Stand Out from the Competition

July 07, 2014 by The Whole Brain Group
Found in: Inbound Marketing, Marketing Strategy, Competitor Analysis


competitor_analysis_feat_imgDoes your company stand out from the competition? Or do you look and sound like every other company in your industry?

It's important to be able to articulate your "secret sauce" to your prospects and customers so they understand why they should buy from you instead of one of your competitors. It's not uncommon for companies to get a little fuzzy about their differentiators over time - as your company grows and evolves, your competitive advantage may change a little or a lot - so it's important to stop and consider this topic at least once a year.

Learn how to complete a competitor analysis in four easy steps: