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Five Simple Steps to Creating an Ideal Customer Profile

April 19, 2016 by The Whole Brain Group
Found in: Content Marketing, Marketing, Digital Marketing, Ideal Customer Profile

Ideal_customer_profile

Update for 2016: This is our most popular blog post to date! Because of this, we've made some updates to our original post to highlight additions we have implemented over the past few years. Enjoy!

Everyone knows you need a to create a successful marketing strategy in order to have a successful business. Before you decide how to market to potential customers, make sure you first take the time to figure out who you're marketing to. Don’t neglect one of the most important aspects of marketing: defining your ideal customer.

Follow these 5 simple steps to learn more about your existing customers, in order to find more customers like them.

How to Create a Buyer Persona That Wins More Sales

March 17, 2016 by The Whole Brain Group
Found in: Marketing, Buyer Personas, syndication

How To Create A Buyer Persona That Wins More Sales

Let me introduce you to Kelly. Kelly is a 39-year-old marketing director at a growing mid-size company. She’s the sole marketing person at her organization, and she’s relatively new at the company—but she learned quickly that she needs to prove her value to the CEO and the VP of Sales, who think marketing is a touchy-feely department that doesn’t provide the sales team with the support they need.

Kelly wants to make a marketing impact at her company that helps them achieve real growth. She’s thinking about implementing inbound marketing, but she doesn’t how to get started or how to convince other stakeholders that inbound can provide the results they’re looking for. She’s looking for a strategic and creative partner who can help her launch and optimize an inbound marketing system that delivers meaningful sales support.

Kelly is vital to my work because she helps me understand our clients better.

She’s also one of my imaginary friends.

Top 3 Ways You'll Waste Your 2016 Marketing Budget

December 07, 2015 by The Whole Brain Group
Found in: Smarketing, Marketing, syndication, Budget

Top 3 Ways You'll Waste Your 2016 Marketing Budget

'Tis the season for annual budgeting and planning, and it's a perfect time to set the stage for success, or to set yourself up for failure. We've been talking to a lot of people who are frustrated with the results they got from their 2015 Marketing Budget, and are now working with us to avoid making the same mistakes in 2016.

Here are the most common issues we see—and how you can fix them!

4 Keys to Creating a Marketing Budget that Gets Results

November 12, 2015 by The Whole Brain Group
Found in: Inbound Marketing, Marketing, syndication, Budget

4 Keys to Creating a Marketing Budget that Gets Results

Don’t look now, but you’re about to start the first quarter of a new year. A new year means new customers, new sales goals, and new opportunities to grow your business. It’s an exciting way to start the year, but it won’t last long if your marketing budget isn’t right from the start.

Many companies plan their marketing budget based on the previous year and how much they’re willing to spend on marketing. This is a great way to hold yourself back from achieving your sales goals, or to spend too much on wasted efforts.

Want the most bang for your buck? Here are four critical keys to planning and implementing a marketing budget that gets results.

How to Make Your Brand’s Voice and Tone Pitch-Perfect

August 27, 2015 by The Whole Brain Group
Found in: Blogging, Branding and Identity, Marketing, syndication

Make brand pitch perfect
James Earl Jones. Julia Child. Ella Fitzgerald. Elmo.

Some people have an unforgettable voice. It’s as smooth as velvet or as bubbly as soda pop. There’s no mistaking that voice, and it always evokes a certain emotional response — trust or laughter or longing.

Your company has a voice, too. Like an archetype, your voice communicates who you are in an unforgettable way. In fact, your voice is informed by your archetype to emulate your company’s unique personality.