Whole Brain Blog

14 Tips for Developing a Smart Marketing Strategy in 2014

Authored by Marisa Smith on December 31, 2013

14 Tips for Developing A Smart Marketing Strategy in 2014As we say goodbye to 2013, I wanted to take a moment to share the steps we're taking with many of our clients to make sure they are on the right track for 2014! HubSpot was kind enough to publish our tips on the Inbound Hub blog today, so please head over there to read our 14 Tips for Developing a Smart Marketing Strategy for 2014!

Topics: Inbound Marketing, Business Growth, sales-leads, marketing, hubspot, tips, Business Strategy, 2014

Smarketing: 5 Tips for Business Owners

Authored by Sam Kusinitz on September 25, 2013

S is for SmarketingYour sales and marketing teams need to work hand-in-hand to achieve your company’s overall sales and growth goals. When there is harmony between the two, they operate as a one-two-punch, achieving your company’s goals while converting leads to sales. When both teams are working as one, it’s also referred to as smarketing. The Whole Brain Group knows what complications lie ahead for your business if there isn’t a synergy between sales and marketing, which is why we’re sharing these five smarketing tips to help you align your sales and marketing teams, and achieve successful business growth!

Topics: Inbound Sales, Whole Brain Blog, Marketing Trends, Inbound Marketing, sales, smarketing, marketing, hubspot

Are Sales And Marketing Singing The Same Tune?

Authored by Jamie Huff on June 26, 2013

Keep Your Sales And Marketing Teams In HarmonyIn most companies the sales and marketing teams usually work in their own individual silos, each unaware of what the other is doing. This is not only inefficient, but it also inhibits the effectiveness of your sales and marketing processes. Since sales and marketing are the biggest drivers of your company’s success, you should make sure everyone is on the same page about what you're trying to accomplish, and how you want to measure success.

Topics: Whole Brain Blog, Inbound Marketing, goals, communication, sales, Business Growth, harmony, marketing

3 Things Your Sales Team Needs From Your Marketing Team

Authored by Marisa Smith on April 08, 2013

Three Things Your Sales Team Needs From Your Marketing TeamSales and marketing go hand in hand. Without effective marketing, there are no prospects to sell your product to. Without sales people to convert those prospects into customers, marketing efforts are wasted.

Topics: Content Marketing, Whole Brain Blog, Inbound Marketing, sales, Business Growth, strategy, branding, content-marketing-2, marketing

A Love Letter To Social Media

Authored by The Whole Brain Group on February 14, 2013

Ode To Social Media

love letter to social mediaRoses are red, violets are blue,

Started using your services, my business grew.

Ah yes, it's true. There's no denying that social media is incredibly valuable for businesses, both big and small. Although it's a new marketing technique, some would argue that social media marketing is one of the most effective.

Topics: Whole Brain Blog, Marketing Trends, Inbound Marketing, google, Social Media, facebook, twitter, marketing, digital-marketing

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