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4 Trends for 2017 Marketing and Sales Budget Planning

September 09, 2016 by The Whole Brain Group
Found in: Inbound Marketing, Lead Generation, Budget

businesswoman looking at trend data on her computer

If you're not already planning for your company’s 2017 marketing and sales budget, it's on your horizon! As you continue with your planning process, here are four trends that could have a great effect on your marketing efforts. These trends no doubt will also influence how you perform your marketing strategies.

So you think you’re too niche for inbound? Think again!

August 10, 2016 by Ben Jessup
Found in: Inbound Marketing, Lead Generation

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It is very common to hear from B2B company leadership and business development and sales teams that “our service or product is too niche and utilizing blogging and inbound marketing won't work.” We urge you to THINK AGAIN!

Making Sense of Lead Scoring in HubSpot

July 01, 2016 by Bonnie Valentine
Found in: Inbound Marketing, Lead Generation, HubSpot

Making Sense Of Lead Scoring In HubSpot

Recently at our Ann Arbor HubSpot User Group mixer, I was asked about the Lead Scoring feature in HubSpot: What’s the optimum lead score?

It’s a good question, because lead scoring is a bit of a mystery to a lot of marketers. How does it work, how do you know what the right numbers are, and what should you be aiming for?

Inbound Marketing Strategy Helps EOS Worldwide Grow With Impressive Results

June 29, 2016 by Marisa Smith
Found in: Inbound Marketing, Lead Generation

Inbound Marketing Strategy Helps EOS Worldwide Grow With Impressive Results

EOS Worldwide has been a successful client at The Whole Brain Group since 2014. EOS Worldwide is a growing organization of entrepreneurs who are passionate about helping other business leaders succeed. These entrepreneurs use the Entrepreneurial Operating System® (EOS®) to power their companies with a set of simple, practical, real-world tools designed to improve accountability, focus, and results. With over 16 years of history and more than 16,800 companies currently using the tools, EOS is a proven system that consistently helps companies achieve more revenue, growth and profit while delivering a better balance of life to business owners and leaders.

B2B Website Benchmarking—How Does Your Traffic Measure Up?

May 27, 2016 by Will Kerschbaum
Found in: Inbound Marketing, Lead Generation

B2B Website Benchmarking—How Does Your Traffic Measure Up?

Our clients ask us all the time where they should be getting their website traffic from. They want to know how much should come from social, email, and organic traffic—and where they can improve.

While the answers are specific for each business and their target personas, HubSpot just released some great benchmark data on where other B2B and professional service organizations are generating traffic. You can use this as a terrific starting point to see how your website is performing.