Your marketing team is really hustling to get your sales team a ton of leads from your online marketing efforts. You're working harder than ever, and you're proud of the numbers you're producing.
But wait! Do you realize you're so focused on the quantity of your leads, you've lost sight of the quality? You’re actually hurting your sales process by racking up higher numbers! B2B companies that center their marketing on getting more leads don't actually NEED more leads— they need more sales.