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9 Unique Content Types that will Maximize Your Conversion Rate

February 17, 2017 by Guest Blogger
Found in: Content Marketing, Lead Conversion, content conversion

Content Types That Will Maximize Your Conversion Rate

Whenever you write (or publish) a clickbait post, do you feel a bit spammy? Does it make you feel like you're one step away from used car sales? I'm not going to deny that those types of posts and that brand of content marketing doesn't get results - it does. If you get a lot of traffic, you're going to get some click-throughs. The thing is, that kind of content doesn't usually result in a customer that sticks around (or that's the kind of lead you want).

6 Reasons Fewer Website Visitors Generate More Revenue

December 15, 2015 by Will Kerschbaum
Found in: Inbound Marketing, Sales, Lead Conversion, Marketing Strategy, syndication

6 Reasons You Need to Attract FEWER Website Visitors

One of the critical key performance indicators that digital marketers rely on is the number of visitors to your website. The more the merrier—you’re drawing eyeballs, and the more views you get, the more leads you’ll have. Keep increasing your website visitors each month and eventually your sales team will be overwhelmed with qualified leads.

Except when they aren’t.

Lead Scoring and Why It's Important to Your Marketing Efforts

November 13, 2012 by The Whole Brain Group
Found in: Whole Brain Blog, Sales, Business Growth, Lead Scoring, Lead Conversion, Lead Generation, Marketing

What Is Lead Scoring?

Lead scoring is a key component of an efficient marketing and sales process. By assigning scores to your leads, you can determine which ones are ready to send directly to Sales and which ones still need nurturing in Marketing. This practice not only provides Sales with better-qualified leads, it also streamlines communication between the two departments.

Decoding QR Codes: What’s a QR Code and How Can My Business Use One?

August 09, 2012 by The Whole Brain Group
Found in: Whole Brain Blog, Marketing Trends, Web Design, Internet Marketing, Lead Conversion, Lead Generation, Digital Marketing, QR Codes, Design and Usability

What is a QR code?

QR Codes

You’ve probably seen a QR code on an ad in the pages of your favorite magazine, the back of your cereal box, or maybe even the digital boarding pass for your last flight. QR, or “quick response,” codes resemble barcodes and, like a barcode, they can be quickly scanned to access information. Unlike barcodes, however, QR codes can store almost unlimited amounts of data and can be used for many different functions. The primary function of a QR code is linking to digital content. Most often QR codes are used to link to a company’s website. They can also be used to direct potential customers to join a mailing list, “like” a Facebook page or follow the company on Twitter.