With the elevated focus on images in social media, creating strong visual content is becoming increasingly important. Many businesses are embracing infographics as a key component of their internet marketing plans. We recently published a post discussing the astonishing ROI, or "Return on Infographics," that we have experienced first-hand here at Whole Brain Group. But just why are infographics so popular? Here are 5 reasons why infographics are successful and why you should be using them for your business:
If we were to pick one overarching theme in social media for 2012, it has to be the elevated focus on images. Pinterest is the hottest new social network to emerge this year, and is the most image-based social network to date. The popularity of Pinterest has inspired the rest of the world to place an increased emphasis on visual content, and more businesses are taking advantage of these trends to add a little excitement to their marketing content.
For one thing, humans are very visual, and respond positively to imagery. More importantly, at least to the social networks, it’s good for businesses. The large images allow businesses to carry their brand message more clearly throughout their social profiles. An article on CNET put it best, “For both companies [Twitter and Facebook], the upgrade intends to improve the first impression of a potential customer. The more attractive the page, the more chance of a "follow" or "like," propping open the door to future interaction between customer and brand.”
The tl;dr version of this blog post: people like images. The social networks know this, and have delivered because not only does it make people happy, it’s good for business too. Oh, and “Images make everything online better.”