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5 Pitfalls of Inbound Marketing You Could Already Be Heading Towards

February 11, 2016 by Ben Jessup
Found in: Inbound Sales, Inbound Marketing, syndication

5 Pitfalls Of Inbound Marketing You Could Already Be Heading Towards

Inbound marketing is an increasingly popular methodology that yields powerful sales and revenue results—in theory. But for some marketers, the actual application of the ideas and concepts fall flat very quickly. What happened?

Inbound marketing can revitalize your company’s success, but it won’t be effective if you don’t follow best practices or implement a smart strategy.

Whether you’re getting started with inbound or have been doing it for some time with unimpressive results, you can start achieving audacious marketing and sales goals by knowing how to avoid these five inbound marketing pitfalls.

Signals from HubSpot: Sales Intelligence for Smarter Prospecting

November 22, 2013 by Marisa Smith
Found in: Inbound Sales, Content Marketing, Whole Brain Blog, Marketing Trends, Inbound Marketing, Smart Tools, Design and Usability

Introducing Signals by HubSpotIn sales, timing is everything. Not only do you have to find the right prospects who fit your ideal customer profile, but you need to be talking to them when they're ready to buy or have a problem you can help them solve. And you have to catch them at the exact moment when this decision or problem is their top priority, and they've made the time to research a solution or come to a decision. If you contact them at the right time, you're a lifesaver. And if you catch them at the wrong moment - you're just another annoying telemarketer interrupting their day.

Smarketing: 5 Tips for Business Owners

September 25, 2013 by The Whole Brain Group
Found in: Inbound Sales, Whole Brain Blog, Marketing Trends, Inbound Marketing, Sales, Smarketing, Marketing, HubSpot

S is for SmarketingYour sales and marketing teams need to work hand-in-hand to achieve your company’s overall sales and growth goals. When there is harmony between the two, they operate as a one-two-punch, achieving your company’s goals while converting leads to sales. When both teams are working as one, it’s also referred to as smarketing. The Whole Brain Group knows what complications lie ahead for your business if there isn’t a synergy between sales and marketing, which is why we’re sharing these five smarketing tips to help you align your sales and marketing teams, and achieve successful business growth!

How to Get Sales and Marketing Traction with Inbound

September 19, 2013 by The Whole Brain Group
Found in: Inbound Sales, Whole Brain Blog, Inbound Marketing, Business Goals, Sales, Business Growth, Marketing Strategy, EOS Entrepreneurial Operating System, HubSpot, syndication

We're pleased to announce our most ambitious eBook to date, Get Sales and Marketing Traction with Inbound. Written by our Founder and Head Brainiac, Marisa Smith, this 70-page eBook reveals The Whole Brain Group's "secret sauce" - the process we use to achieve remarkable results for our clients through a combination of disciplined strategic planning and impactful inbound marketing tactics. If you enjoy this excerpt, download your copy using the link below!

13 Inbound Marketing Insights from Hubspot's Inbound13 Conference

August 26, 2013 by Jackie Ranoni
Found in: Inbound Sales, Content Marketing, Marketing Trends, Inbound Marketing, HubSpot

This past week I attended Inbound13, the annual conference presented by HubSpot that brings together inbound marketing professionals from across the globe. My fun-filled week as part of the largest single gathering of inbound marketers consisted of four days jam-packed with bright ideas, new software, and motivating speakers that served to inspire the work I do for Whole Brain Group clients. Who knew marketing could be so awesome? Here are 13 insights I gained from participating in Inbound13.