<img height="1" width="1" alt="" style="display:none" src="https://www.facebook.com/tr?id=865191673508910&amp;ev=NoScript">

Content That Hooks Manufacturing Customers at the Awareness Stage

February 03, 2017 by Will Kerschbaum
Found in: Content Marketing, Inbound Marketing

fishing lures on a table | content that hooks manufacturing customers at the Awareness stage

As a manufacturing or an engineering company, you know why your prospects should buy from you, but they don't know it...yet. So you need to court them, like a suitor wins his bride. There was a time when a caveman just grabbed a mate and dragged her off to the cave, but times have changed. Now you need to take it slower, get to know her, fall in love, and finally pop the question.

How Bad..Or Good is Your Website? Find Out In Seconds

January 26, 2017 by Will Kerschbaum
Found in: Inbound Marketing, Web Design, Analytics

chalkboard with website assessment grades written on it: excellent, good, average, poor

If you're like a lot of B2B marketers, you have this constant niggling anxiety at the back of your mind that no matter what changes or updates you make to your company website, it still isn't performing like it should.

What's worse, you don't know what "performing like it should" is.

Is Your Manufacturing Website Getting the Right Traffic?

January 19, 2017 by Will Kerschbaum
Found in: Inbound Marketing, Analytics

 

website source traffic.jpg

Nobody's website is perfect, and you'll never get optimal performance out of it. Your bounce rate will never be 0% and you'll never rank in the top position on Google for all of your keywords. And that's okay.

But it's a good idea to know how your manufacturing website stacks up compared to others in your industry, so you can identify performance issues that need to be addressed.

9 B2B Blogging Myths That Are Still Alive in 2017

January 12, 2017 by Will Kerschbaum
Found in: Content Marketing, Inbound Marketing

woman on a bridge in the mist

B2B blogging has been one of the most effective inbound marketing tactics for years, and it's the most popular method among marketers. Blogging is so important, that 76% of B2B marketers planned to produce more blog content in 2016. But not everybody is winning at blogging. Only 42% of B2B marketers say they’re effective at content marketing, including blogging. How come?

With all the plethora of best-practices listicles out there, you’d think most businesses would find blogging to be a cinch. But the fact is, there are plenty of blogging myths that are still alive and well in 2017.

Are you buying into any of these common blogging myths?

Use an Ideal Customer Profile to Spot Bad Customers

December 27, 2016 by Will Kerschbaum
Found in: Content Marketing, Inbound Marketing, Buyer Personas

fake nose and glasses -- can you spot your ideal customer?

There was a time when our agency would do business with anyone who wanted to work with us. It helped ensure that our people had a paycheck at the end of the month, and we were getting a lot of projects that we were good at. What's not to love, right?

But we discovered that many of our good-paying clients were also our worst clients. We bent over backwards for them time and time again to do amazing work, but we weren't enjoying the work and the clients were never fully satisfied. What went wrong?