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5 Steps to Creating Compelling Content That Shortens Your Sales Cycle

Authored by Marisa Smith on July 14, 2014


Creating ContentHow many hours do you and your sales team spend educating prospects and customers about the same topics over and over again? Or dispelling common misconceptions about your products, services, or industry? 

Wouldn't it be nice to talk to prospects who are already educated, so you can spend your valuable sales time helping prospects figure out why you are uniquely qualified to help them solve their problems? By developing compelling content offers that educate your prospects, you can answer common questions through your content and messaging before ever scheduling a consultation.

Topics: Content Marketing, Inbound Marketing

Your Secret Sauce: How to Stand Out from the Competition

Authored by Marisa Smith on July 07, 2014


competitor_analysis_feat_imgDoes your company stand out from the competition? Or do you look and sound like every other company in your industry?

It's important to be able to articulate your "secret sauce" to your prospects and customers so they understand why they should buy from you instead of one of your competitors. It's not uncommon for companies to get a little fuzzy about their differentiators over time - as your company grows and evolves, your competitive advantage may change a little or a lot - so it's important to stop and consider this topic at least once a year.

Learn how to complete a competitor analysis in four easy steps:


Topics: Inbound Marketing, Marketing Strategy, Competitor Analysis

How to Improve Your Sales with Inbound Marketing

Authored by Dane Jackson on May 02, 2014

Pocket Guide to Inbound MarketingMany marketing budgets are spent broadcasting across multiple formats in a buckshot-like approach, hoping to snare a few leads in the process. This outbound marketing approach may include mass mailings, cold calling, billboard advertising, and commercials - techniques meant to get your product or service in front of lots of people in the hopes of engaging with a few.

Topics: Inbound Marketing, Buyer Personas, Ideal Customer Profile

Company Demographics: Gathering Data For Your Ideal Customer Profile

Authored by The Whole Brain Group on January 27, 2014

Gathering Data for Your Ideal CustomerWelcome back to our series covering the best and Whole-Brainiest concepts in inbound marketing strategies. We’re glad you’re sticking with us! We’ll help you become brainier than ever in our first series topic, defining your ideal customer.

Topics: Inbound Marketing, Buyer Personas, Ideal Customer Profile

14 Tips for Developing a Smart Marketing Strategy in 2014

Authored by Marisa Smith on December 31, 2013

14 Tips for Developing A Smart Marketing Strategy in 2014As we say goodbye to 2013, I wanted to take a moment to share the steps we're taking with many of our clients to make sure they are on the right track for 2014! HubSpot was kind enough to publish our tips on the Inbound Hub blog today, so please head over there to read our 14 Tips for Developing a Smart Marketing Strategy for 2014!

Topics: Inbound Marketing, Business Growth, Marketing, HubSpot, Marketing Tips, Business Strategy

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