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Whole Brain Blog

New eBook: Get Cooking with Inbound Marketing

Authored by The Whole Brain Group on September 18, 2014

Cooking with InboundInbound marketing is a recent classic that is sure to delight your palate. With ingredients that are always in season, inbound marketing is the meal of choice for grand banquets as well as intimate gatherings. When we cook up tasty inbound recipes for our clients, they often ask for a second helping!

Topics: Inbound Marketing

How to be a Sales Superhero with HubSpot’s New Sales Tools

Authored by Marisa Smith on September 16, 2014

Tools for Sales Superheroes

It was a dark time in Gotham. The year was 2006, and marketers toiled day after day in anguish - creating email campaigns, landing pages, monitoring social feeds, and blogging using every tool they could find - without insight into what was working and not working. In their secret laboratory at MIT, Brian Halligan and Dharmesh Shah had a vision: they would create the ultimate, all-in-one marketing tool that would provide a seamless user experience and enable companies to create marketing that people love.

Topics: Inbound Marketing, Smart Tools, Sales

5 Steps to Creating Compelling Content That Shortens Your Sales Cycle

Authored by Marisa Smith on July 14, 2014

Creating ContentHow many hours do you and your sales team spend educating prospects and customers about the same topics over and over again? Or dispelling common misconceptions about your products, services, or industry? 

Wouldn't it be nice to talk to prospects who are already educated, so you can spend your valuable sales time helping prospects figure out why you are uniquely qualified to help them solve their problems? By developing compelling content offers that educate your prospects, you can answer common questions through your content and messaging before ever scheduling a consultation.

Topics: Content Marketing, Inbound Marketing

Your Secret Sauce: How to Stand Out from the Competition

Authored by Marisa Smith on July 07, 2014

competitor_analysis_feat_imgDoes your company stand out from the competition? Or do you look and sound like every other company in your industry?

It's important to be able to articulate your "secret sauce" to your prospects and customers so they understand why they should buy from you instead of one of your competitors. It's not uncommon for companies to get a little fuzzy about their differentiators over time - as your company grows and evolves, your competitive advantage may change a little or a lot - so it's important to stop and consider this topic at least once a year.

Learn how to complete a competitor analysis in four easy steps:

Topics: Inbound Marketing, Marketing Strategy, Competitor Analysis

How to Improve Your Sales with Inbound Marketing

Authored by Dane Jackson on May 02, 2014

Pocket Guide to Inbound MarketingMany marketing budgets are spent broadcasting across multiple formats in a buckshot-like approach, hoping to snare a few leads in the process. This outbound marketing approach may include mass mailings, cold calling, billboard advertising, and commercials - techniques meant to get your product or service in front of lots of people in the hopes of engaging with a few.

Topics: Inbound Marketing, Buyer Personas, Ideal Customer Profile

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