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Whole Brain Blog

Inbound Marketing for the Overwhelmed CMO

Authored by Marisa Smith on October 09, 2014

Inbound Marketing for the Overwhelmed CMOSometimes, the best way to gain traction is to stop.

At this time of year, we spend a lot of time in strategy meetings with clients to help them put together a budget and strategy for meeting their growth targets. After a big brainstorming session, we usually end up with a table full of sticky notes of issues they need to tackle. At this point, they’re either:

1) Excited to get started.

2) Overwhelmed by the issues we’ve uncovered.

3) A little of both.

Topics: Inbound Marketing, Business Goals, Marketing, syndication

New eBook: Get Cooking with Inbound Marketing

Authored by The Whole Brain Group on September 18, 2014

Cooking with InboundInbound marketing is a recent classic that is sure to delight your palate. With ingredients that are always in season, inbound marketing is the meal of choice for grand banquets as well as intimate gatherings. When we cook up tasty inbound recipes for our clients, they often ask for a second helping!

Topics: Inbound Marketing

How to be a Sales Superhero with HubSpot’s New Sales Tools

Authored by Marisa Smith on September 16, 2014

Tools for Sales Superheroes

It was a dark time in Gotham. The year was 2006, and marketers toiled day after day in anguish - creating email campaigns, landing pages, monitoring social feeds, and blogging using every tool they could find - without insight into what was working and not working. In their secret laboratory at MIT, Brian Halligan and Dharmesh Shah had a vision: they would create the ultimate, all-in-one marketing tool that would provide a seamless user experience and enable companies to create marketing that people love.

Topics: Inbound Marketing, Smart Tools, Sales

5 Steps to Creating Compelling Content That Shortens Your Sales Cycle

Authored by Marisa Smith on July 14, 2014

Creating ContentHow many hours do you and your sales team spend educating prospects and customers about the same topics over and over again? Or dispelling common misconceptions about your products, services, or industry? 

Wouldn't it be nice to talk to prospects who are already educated, so you can spend your valuable sales time helping prospects figure out why you are uniquely qualified to help them solve their problems? By developing compelling content offers that educate your prospects, you can answer common questions through your content and messaging before ever scheduling a consultation.

Topics: Content Marketing, Inbound Marketing

Your Secret Sauce: How to Stand Out from the Competition

Authored by Marisa Smith on July 07, 2014

competitor_analysis_feat_imgDoes your company stand out from the competition? Or do you look and sound like every other company in your industry?

It's important to be able to articulate your "secret sauce" to your prospects and customers so they understand why they should buy from you instead of one of your competitors. It's not uncommon for companies to get a little fuzzy about their differentiators over time - as your company grows and evolves, your competitive advantage may change a little or a lot - so it's important to stop and consider this topic at least once a year.

Learn how to complete a competitor analysis in four easy steps:

Topics: Inbound Marketing, Marketing Strategy, Competitor Analysis

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