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5 Videos from INBOUND 2016 Every Marketer Should See

December 21, 2016 by The Whole Brain Group
Found in: Inbound Marketing, HubSpot

young businesswoman watching a video on her laptop - undoubtedly one of the videos from INBOUND 2016 every marketer should see

If you missed INBOUND 2016, your moment has arrived. Now you can see all the sessions and keynotes you missed the first time around. In fact, it’s better than attending live, because you’d never be able to sit in on all the sessions contained in HubSpot’s Content Library!

Discover the Latest HubSpot Product Announcements

November 15, 2016 by The Whole Brain Group
Found in: HubSpot, News/Events

crowd at a concert

UPDATE (12/7/16): You can check out all the product announcements on HubSpot's product announcement page.

If you're in the Ann Arbor area, you can find out about all the latest HubSpot product announcements and brand-new HubSpot tools that are being unveiled at INBOUND16.

Speed Up Your Content Workflow with HubSpot's New Curation Tool

November 10, 2016 by The Whole Brain Group
Found in: Content Marketing, Inbound Marketing, HubSpot

Collage of curated photos on a blue wall

If you're like me, you come across great content ideas all the time—whether it's on Twitter, in your email inbox, or on blog posts and Pinterest boards. But when you're in the middle of some other task, it's easy to quickly forget whatever it was that sparked your juices. Or maybe you jot down those ideas, but your notes are all over the place—siloed, disorganized, and incomplete.

Even if you're using content curation apps like Evernote or Pocket, they're not integrated into your content process. So you've got a slush pile of thoughts that you'll never get optimal use out of.

That's where HubSpot's latest innovation comes in. HubSpot Collect is your centralized idea hub for collecting inspiration and ideas from all over the web.

Our Favorite HubSpot Tools: The Meetings Tool

July 29, 2016 by The Whole Brain Group
Found in: HubSpot, Sales Enablement, Sales & Marketing


Are you spending too much time trying to schedule meetings with your contact due to the back-and-forth nature of emails? Good news: scheduling meetings by communicating through a long email thread is now a thing of the past. It’s time to free up more space in your workday for focusing on the needs of your contact instead of administrivia like scheduling.

Making Sense of Lead Scoring in HubSpot

July 01, 2016 by The Whole Brain Group
Found in: Inbound Marketing, Lead Generation, HubSpot

Making Sense Of Lead Scoring In HubSpot

Recently at our Ann Arbor HubSpot User Group mixer, I was asked about the Lead Scoring feature in HubSpot: What’s the optimum lead score?

It’s a good question, because lead scoring is a bit of a mystery to a lot of marketers. How does it work, how do you know what the right numbers are, and what should you be aiming for?