I always feel guilty when I leave for a conference - is it going to be worth the expense and the time away from the office and my family? Should I really be spending time and money "working on the business" when there are so many other pressing concerns in my inbox?
When I left for the Inc Magazine's GrowCo 2011 Conference last week in Las Vegas, the usual worries were running through my head. But today I sat in our conference room, surrounded by Whole Brainiacs engaged in lively discussion about customer service & company culture, and I realized that my worrying was the true waste of time. Our conversation was fueled by the keynote presentation given by Dan Heath, author of "Switch", where he challenged us to obsess about what makes us successful as a company, instead of picking apart every problem and focusing on negatives. I decided to lead the team through a brainstorming exercise where we answered the following questions: