Email Marketing
Email Marketing Benefits
Email marketing campaigns can take many forms, from simple newsletters to more complex automated sequences. They can include various types of content, such as promotional offers, product updates, industry news, or other relevant information.
Email marketing can be an effective way to reach customers and build relationships, as it allows businesses to communicate with customers regularly and in a personalized way. However, it's important to be mindful of best practices to avoid spamming or annoying recipients and ensure that email content is relevant, valuable, and engaging.
Why email marketing is needed:
As a B2B company, you can benefit from email marketing because it allows you to reach a large audience of potential clients or customers quickly, easily, and at a relatively low cost. Here are some reasons why your company needs email marketing:
Building and Nurturing Relationships
With email marketing, you have an opportunity to build and nurture relationships with your target audience. By sending regular, informative, and engaging emails, you can establish yourself as a thought leader in your industry and stay top of mind with your potential clients or customers.
Lead Generation
Email marketing is a powerful lead-generation tool that you can use to capture the attention of potential clients or customers who are interested in your products or services. By creating targeted email campaigns, you can drive website traffic, capture leads, and generate sales.
Cost-Effective
Email marketing is a cost-effective way for your company to reach your target audience. Compared to traditional marketing methods, email marketing is relatively inexpensive and can provide a high return on investment. In fact, email marketing generates up to $40 for every dollar spent. That's a fantastic ROI!
Personalization
Email marketing allows you to personalize your messages and tailor them to the specific interests and needs of your target audience. Personalized emails are more likely to be opened, read, and engaged with than generic messages.
Measurable Results
Email marketing provides measurable results that you can use to determine the effectiveness of your email campaigns. You can track open rates, click-through rates, and other metrics to make data-driven decisions and continuously improve your campaigns over time.
Overall, email marketing is an essential tool for your B2B company looking to build and nurture relationships, generate leads, and drive sales. By creating targeted and personalized campaigns, you can establish yourself as a thought leader in your industry and stay top of mind with your potential clients or customers.
what to expect
How We Deliver
Process Overview
Strategy Development
Our team will work with you to understand your business goals, target audience, and current marketing efforts to develop a comprehensive email marketing strategy. We'll determine the type of emails you should be sending, how often, and what content to include to engage your subscribers.
Design and Content Creation
Once we have a strategy in place, our team will design and create email templates that reflect your brand's style and tone. We'll create compelling copy and engaging visual content to grab your subscribers' attention.
List Building
We'll help you build a high-quality email list by using proven techniques such as opt-in forms and lead magnets. We'll also help you segment your list so that you can deliver targeted messages to the right people.
Campaign Management
Our team will manage all aspects of your email marketing campaigns, including scheduling, sending, and tracking. We'll use analytics to measure the effectiveness of your campaigns and make adjustments as needed to improve your results.
Testing and Optimization
We'll continuously test and optimize your email campaigns to ensure that they are achieving your desired results. We'll analyze open and click-through rates, conversion rates, and other key metrics to identify areas for improvement.
Reporting
We'll provide you with regular reports that show the performance of your email marketing campaigns. Our reports will include insights and recommendations for improving your campaigns further.
We take a comprehensive approach to email marketing. We understand that every business is unique, and we'll work with you to develop a customized strategy that meets your specific needs. With our process, you can be confident that your email marketing campaigns will deliver results and help you achieve your business goals.
Email Marketing Service Packages
Small
$3,500/mo
Example Deliverables
Blog content with supporting video
Newsletter
Social media management
Marketing optimization (CRO and/or SEO)
HubSpot maintenance
Lead magnet
Landing page
Reporting
Offer / Nurturing emails
Customized activities to meet company goals
Medium
$7,500/mo
Example Deliverables
Blog content with supporting video
Newsletter
Social media management
Marketing optimization (CRO and/or SEO)
HubSpot maintenance
Lead magnet
Landing page
Reporting
Offer / Nurturing emails
Web page design / development
Paid search / social
Customized activities to meet company goals
Large
$12,000/mo
Example Deliverables
Blog content with supporting video
Newsletter
Social media management
Marketing optimization (CRO and/or SEO)
HubSpot maintenance
Lead magnet
Landing page
Reporting
Offer / Nurturing emails
Web page design / development
Paid search / social
Earn media research and outreach
Sales support & enablement
Customized activities to meet company goals
Just getting started?
$2,500K/mo
Archetype
Ideal Client Profile
Buyer Personas
Buyer's Journey
Keyword Research
Data Analysis
Digital Marketing Assessment
Social Media Research
Content Brainstorming
Editorial Calendar
Annual Roadmap
Strategic Recommendations