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5 Areas to Consider When Building a B2B Email Lead Nurturing Campaign

January 22, 2016 by The Whole Brain Group
Found in: Lead Generation, Email Marketing

5 Areas To Consider When Building A B2B Email Lead Nurturing Campaign

Effective lead nurturing can bring your efforts together and produce significant results.

A major component of most lead nurturing strategies is email marketing. How you construct your emails can have a significant impact on how well they move your leads through the buyer's journey. Here are some things to keep in mind as you build your next email nurturing program.

Create Email Newsletters from Your Blog Content with MailChimp

May 10, 2012 by The Whole Brain Group
Found in: Email Marketing

RSS to Email with MailChimpNot everyone is glued to their twitter account, breathlessly waiting for you to announce your latest blog post!  If you're using social media as your only method of circulating your blog content, you may be missing out on traffic from visitors who prefer to receive updates via email. With an RSS-driven email campaign, you can create another channel for people to read & share your blog content, and you can save time & money on your marketing at the same time!