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Five Simple Steps to Creating an Ideal Customer Profile

April 19, 2016 by The Whole Brain Group
Found in: Content Marketing, Marketing, Digital Marketing, Ideal Customer Profile

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Update for 2016: This is our most popular blog post to date! Because of this, we've made some updates to our original post to highlight additions we have implemented over the past few years. Enjoy!

Everyone knows you need a to create a successful marketing strategy in order to have a successful business. Before you decide how to market to potential customers, make sure you first take the time to figure out who you're marketing to. Don’t neglect one of the most important aspects of marketing: defining your ideal customer.

Follow these 5 simple steps to learn more about your existing customers, in order to find more customers like them.

The Haiku Guide to Inbound Marketing

October 15, 2013 by The Whole Brain Group
Found in: Inbound Marketing, Internet Marketing, Search Engine Optimization, Branding and Identity, Competitor Analysis, Social Media, Digital Marketing, The Whole Brain Group

Inbound HaikuLanding pages, social media, blogging, calls-to-action, content -- there’s a lot to remember when assembling your marketing strategy. Ever wish you had a fast list of tips? Well, we’re here to help.

Three Reasons to Consider Accessibility

July 24, 2013 by The Whole Brain Group
Found in: News, Accessible Marketing, Whole Brain Blog, Inbound Marketing, ADA, Web Accessibility, Digital Marketing

Accessible Marketing: Three reasons to consider accessibility.Before you can determine the inbound tactics to execute, you need to understand who your ideal customer is in order to build campaigns to attract them. While you were creating your ideal customer profile and buyer personas did you stop to consider that some of your customers may have a disability? And that their disability affects how they interact with your digital and inbound marketing offers?

4 Reasons Your Inbound Marketing Will Succeed

July 11, 2013 by The Whole Brain Group
Found in: News, Content Marketing, Whole Brain Blog, Inbound Marketing, Search Engine Optimization, Social Media, Digital Marketing

Inbound SuccessWe’re all looking for ways to make our inbound strategies as successful as possible. Along the way, we’re bound to discover some absolute no-nos -- which is why this article is so important. But it’s also important to realize what you’re doing right, and why it’s helping you generate and nurture leads. That’s why we’ve compiled these four reasons your marketing strategy is on its way to the top.

Hashtags: Coming To A Facebook Near You

June 12, 2013 by The Whole Brain Group
Found in: News, Content Marketing, Whole Brain Blog, Marketing Trends, Inbound Marketing, Branding and Identity, Social Media, Facebook, Twitter, Digital Marketing

Hashtags For FacebookThey’re the most ubiquitous and clickable symbol in the social media landscape. You’ve probably seen them posted by misinformed Facebook users, but they really don’t belong on your News Feed, and you can't even click them. But now, hashtags are coming to Facebook!