Update for 2016: This is our most popular blog post to date! Because of this, we've made some updates to our original post to highlight additions we have implemented over the past few years. Enjoy!
Everyone knows you need a to create a successful marketing strategy in order to have a successful business. Before you decide how to market to potential customers, make sure you first take the time to figure out who you're marketing to. Don’t neglect one of the most important aspects of marketing: defining your ideal customer.
Follow these 5 simple steps to learn more about your existing customers, in order to find more customers like them.