Whole Brainiac Jodee Jernigan is speaking about user personas at Ignite UX Michigan on October 21. Jodee will share some of the techniques she has developed to create personas in her talk, The Naked Persona: Create Stripped-Down, Useful Personas That Work.
Total Security Solutions (TSS) plans, produces and installs custom bullet resistant barriers that fit the design of virtually any environment. TSS thrives on solving complex security problems, and provides the most comprehensive line of bulletproof products available. With three decades of experience and a wealth of knowledge, TSS is one of the foremost leaders in the bulletproof security industry and was recently named to the 2014 Inc 5000 list of the fastest growing companies in America.
Research shows that over 50 million Americans have some sort of visual, auditory or mobile disability, yet nine out of ten websites are still inaccessible today. The goal of accessible web design is to provide equivalent opportunities to those users who are hard of hearing, visually impaired, or have an ambulatory disadvantage. Instead of excluding these users, designing an accessible website allows these people to better interact with your digital marketing materials, and helps ensure that your message reaches a wider audience!
As an inbound marketing agency, we're a huge fan of HubSpot - the marketing automation platform that allows companies to easily track website visitors and maintain engagement with leads as they eventually become customers. We not only love to use HubSpot for own marketing efforts, but we recommend it to our clients as well. That is why we are so excited about the latest HubSpot product announcement, the HubSpot Content Optimization System (COS), HubSpot's answer to traditional content management systems. Just as HubSpot has revolutionized marketing, the COS will change the way companies create websites and blogs.
Up until now, we’ve been highlighting different aspects of accessible marketing and their importance to business owners and marketers alike. As inbound marketers, The Whole Brain Group is a certified Hubspot agency. When we approached Hubspot about accessibility and its importance to us and our client Deque Systems, we worked with Account Manager Leah Hoyland about next steps and to make sure our inbound content offerings were accessible. Leah witnessed an immediate need, and realized how important accessibility was, so she took on the project of making sure our inbound landing pages, forms, and calls-to-action were formatted for prospects living with disabilities. Since working with Deque, Hubspot has also become more accessible as a whole by adding the ability to alt tag on emails, landing pages, and call-to-action. We invited Leah to our blog this week to give us a first-hand account on how she helped our client with making their inbound marketing efforts accessible. You can read her blog below.