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Jodee Jernigan at Ignite UX Michigan: Create Useful Personas that Work

October 17, 2014 by Marisa Smith
Found in: Buyer Personas, Design and Usability

Ignite UX MichiganWhole Brainiac Jodee Jernigan is speaking about user personas at Ignite UX Michigan on October 21. Jodee will share some of the techniques she has developed to create personas in her talk, The Naked Persona: Create Stripped-Down, Useful Personas That Work.

Website Refresh: Smarter Usability and Design for TSS

October 16, 2014 by Marisa Smith
Found in: Web Design, Client News, Design and Usability

Website Refresh: Total Security SolutionsTotal Security Solutions (TSS) plans, produces and installs custom bullet resistant barriers that fit the design of virtually any environment. TSS thrives on solving complex security problems, and provides the most comprehensive line of bulletproof products available. With three decades of experience and a wealth of knowledge, TSS is one of the foremost leaders in the bulletproof security industry and was recently named to the 2014 Inc 5000 list of the fastest growing companies in America.

Free Checklist: Designing for Website Accessibility

July 23, 2014 by The Whole Brain Group
Found in: Content Marketing, Whole Brain Blog, Design and Usability

Designing for Website Accessibility

Research shows that over 50 million Americans have some sort of visual, auditory or mobile disability, yet nine out of ten websites are still inaccessible today. The goal of accessible web design is to provide equivalent opportunities to those users who are hard of hearing, visually impaired, or have an ambulatory disadvantage. Instead of excluding these users, designing an accessible website allows these people to better interact with your digital marketing materials, and helps ensure that your message reaches a wider audience!

Signals from HubSpot: Sales Intelligence for Smarter Prospecting

November 22, 2013 by Marisa Smith
Found in: Inbound Sales, Content Marketing, Whole Brain Blog, Marketing Trends, Inbound Marketing, Smart Tools, Design and Usability

Introducing Signals by HubSpotIn sales, timing is everything. Not only do you have to find the right prospects who fit your ideal customer profile, but you need to be talking to them when they're ready to buy or have a problem you can help them solve. And you have to catch them at the exact moment when this decision or problem is their top priority, and they've made the time to research a solution or come to a decision. If you contact them at the right time, you're a lifesaver. And if you catch them at the wrong moment - you're just another annoying telemarketer interrupting their day.

Introducing the HubSpot COS: This time, it's personal

August 20, 2013 by The Whole Brain Group
Found in: Content Marketing, Whole Brain Blog, Marketing Trends, Inbound Marketing, Design and Usability

Introducing HubSpot COSAs an inbound marketing agency, we're a huge fan of HubSpot - the marketing automation platform that allows companies to easily track website visitors and maintain engagement with leads as they eventually become customers. We not only love to use HubSpot for own marketing efforts, but we recommend it to our clients as well. That is why we are so excited about the latest HubSpot product announcement, the HubSpot Content Optimization System (COS), HubSpot's answer to traditional content management systems. Just as HubSpot has revolutionized marketing, the COS will change the way companies create websites and blogs.