As an inbound marketing agency, we're a huge fan of HubSpot - the marketing automation platform that allows companies to easily track website visitors and maintain engagement with leads as they eventually become customers. We not only love to use HubSpot for own marketing efforts, but we recommend it to our clients as well. That is why we are so excited about the latest HubSpot product announcement, the HubSpot Content Optimization System (COS), HubSpot's answer to traditional content management systems. Just as HubSpot has revolutionized marketing, the COS will change the way companies create websites and blogs.
Up until now, we’ve been highlighting different aspects of accessible marketing and their importance to business owners and marketers alike. As inbound marketers, The Whole Brain Group is a certified Hubspot agency. When we approached Hubspot about accessibility and its importance to us and our client Deque Systems, we worked with Account Manager Leah Hoyland about next steps and to make sure our inbound content offerings were accessible. Leah witnessed an immediate need, and realized how important accessibility was, so she took on the project of making sure our inbound landing pages, forms, and calls-to-action were formatted for prospects living with disabilities. Since working with Deque, Hubspot has also become more accessible as a whole by adding the ability to alt tag on emails, landing pages, and call-to-action. We invited Leah to our blog this week to give us a first-hand account on how she helped our client with making their inbound marketing efforts accessible. You can read her blog below.
As we've explained in our recent blog series, considering accessibility in your marketing allows people with disabilities to engage with your digital content, expands your brand’s reach, and improves your SEO. Since the purpose of inbound marketing is to drive traffic and leads to your website, it's critical to evaluate the accessibility of your website and correct any violations.
Topics: Accessible Marketing, Whole Brain Blog, Design & Usability, Smart Tools, evaluation-tools, disability, americans-with-disabiliaties-act, ada, accessible, website, web-accessibility, accessibility