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Whole Brain Blog

Free Checklist: Designing for Website Accessibility

Authored by The Whole Brain Group on July 23, 2014

Designing for Website Accessibility

Research shows that over 50 million Americans have some sort of visual, auditory or mobile disability, yet nine out of ten websites are still inaccessible today. The goal of accessible web design is to provide equivalent opportunities to those users who are hard of hearing, visually impaired, or have an ambulatory disadvantage. Instead of excluding these users, designing an accessible website allows these people to better interact with your digital marketing materials, and helps ensure that your message reaches a wider audience!

Topics: Content Marketing, Whole Brain Blog, Design & Usability

Signals from HubSpot: Sales Intelligence for Smarter Prospecting

Authored by Marisa Smith on November 22, 2013

Introducing Signals by HubSpotIn sales, timing is everything. Not only do you have to find the right prospects who fit your ideal customer profile, but you need to be talking to them when they're ready to buy or have a problem you can help them solve. And you have to catch them at the exact moment when this decision or problem is their top priority, and they've made the time to research a solution or come to a decision. If you contact them at the right time, you're a lifesaver. And if you catch them at the wrong moment - you're just another annoying telemarketer interrupting their day.

Topics: Inbound Sales, Content Marketing, Whole Brain Blog, Design & Usability, Marketing Trends, Inbound Marketing, Smart Tools

Introducing the HubSpot COS: This time, it's personal

Authored by Jodee Jernigan on August 20, 2013

Introducing HubSpot COSAs an inbound marketing agency, we're a huge fan of HubSpot - the marketing automation platform that allows companies to easily track website visitors and maintain engagement with leads as they eventually become customers. We not only love to use HubSpot for own marketing efforts, but we recommend it to our clients as well. That is why we are so excited about the latest HubSpot product announcement, the HubSpot Content Optimization System (COS), HubSpot's answer to traditional content management systems. Just as HubSpot has revolutionized marketing, the COS will change the way companies create websites and blogs.

Topics: Content Marketing, Whole Brain Blog, Design & Usability, Marketing Trends, Inbound Marketing

Accessible Marketing Guest Blog: Hubspot Account Manager Leah Hoyland

Authored by Dane Jackson on July 31, 2013

Accessible Marketing Series: Hubspot Guest BlogUp until now, we’ve been highlighting different aspects of accessible marketing and their importance to business owners and marketers alike. As inbound marketers, The Whole Brain Group is a certified Hubspot agency. When we approached Hubspot about accessibility and its importance to us and our client Deque Systems, we worked with Account Manager Leah Hoyland about next steps and to make sure our inbound content offerings were accessible. Leah witnessed an immediate need, and realized how important accessibility was, so she took on the project of making sure our inbound landing pages, forms, and calls-to-action were formatted for prospects living with disabilities. Since working with Deque, Hubspot has also become more accessible as a whole by adding the ability to alt tag on emails, landing pages, and call-to-action. We invited Leah to our blog this week to give us a first-hand account on how she helped our client with making their inbound marketing efforts accessible. You can read her blog below.

Leahs Hoyland

Topics: Accessible Marketing, Design & Usability

11 Free Website Accessibility Evaluation Tools

Authored by Marisa Smith on July 30, 2013

Accessible Marketing - 11 Accessibility ToolsAs we've explained in our recent blog series, considering accessibility in your marketing allows people with disabilities to engage with your digital content, expands your brand’s reach, and improves your SEO. Since the purpose of inbound marketing is to drive traffic and leads to your website, it's critical to evaluate the accessibility of your website and correct any violations.

Topics: Accessible Marketing, Whole Brain Blog, Design & Usability, Smart Tools, Web Design, ADA, Web Accessibility

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