Whole Brain Blog

13 Inbound Marketing Insights from Hubspot's Inbound13 Conference

Authored by Jackie Blaida on August 26, 2013

This past week I attended Inbound13, the annual conference presented by HubSpot that brings together inbound marketing professionals from across the globe. My fun-filled week as part of the largest single gathering of inbound marketers consisted of four days jam-packed with bright ideas, new software, and motivating speakers that served to inspire the work I do for Whole Brain Group clients. Who knew marketing could be so awesome? Here are 13 insights I gained from participating in Inbound13.

Topics: Inbound Sales, Content Marketing, Whole Brain Blog, Design & Usability, Marketing Trends, Inbound Marketing, Smart Tools

Introducing the HubSpot COS: This time, it's personal

Authored by Jodee Jernigan on August 20, 2013

Introducing HubSpot COSAs an inbound marketing agency, we're a huge fan of HubSpot - the marketing automation platform that allows companies to easily track website visitors and maintain engagement with leads as they eventually become customers. We not only love to use HubSpot for own marketing efforts, but we recommend it to our clients as well. That is why we are so excited about the latest HubSpot product announcement, the HubSpot Content Optimization System (COS), HubSpot's answer to traditional content management systems. Just as HubSpot has revolutionized marketing, the COS will change the way companies create websites and blogs.

Topics: Content Marketing, Whole Brain Blog, Design & Usability, Marketing Trends, Inbound Marketing

Accessible Marketing Guest Blog: Hubspot Account Manager Leah Hoyland

Authored by Dane Jackson on July 31, 2013

Accessible Marketing Series: Hubspot Guest BlogUp until now, we’ve been highlighting different aspects of accessible marketing and their importance to business owners and marketers alike. As inbound marketers, The Whole Brain Group is a certified Hubspot agency. When we approached Hubspot about accessibility and its importance to us and our client Deque Systems, we worked with Account Manager Leah Hoyland about next steps and to make sure our inbound content offerings were accessible. Leah witnessed an immediate need, and realized how important accessibility was, so she took on the project of making sure our inbound landing pages, forms, and calls-to-action were formatted for prospects living with disabilities. Since working with Deque, Hubspot has also become more accessible as a whole by adding the ability to alt tag on emails, landing pages, and call-to-action. We invited Leah to our blog this week to give us a first-hand account on how she helped our client with making their inbound marketing efforts accessible. You can read her blog below.

Topics: Accessible Marketing, Whole Brain Blog, Design & Usability, Smart Tools, a11y, deque-systems, a11ymktg, web-accessibility, accessible-marketing-2, hubspot, accessibility

11 Free Accessibility Evaluation Tools for Your Website

Authored by Jamie Huff on July 30, 2013

Accessible Marketing - 11 Accessibility ToolsAs we've explained in our recent blog series, considering accessibility in your marketing allows people with disabilities to engage with your digital content, expands your brand’s reach, and improves your SEO. Since the purpose of inbound marketing is to drive traffic and leads to your website, it's critical to evaluate the accessibility of your website and correct any violations.

Topics: Accessible Marketing, Whole Brain Blog, Design & Usability, Smart Tools, evaluation-tools, disability, americans-with-disabiliaties-act, ada, accessible, website, web-accessibility, accessibility

Style Guide: Encourage Brand Uniformity for Your Company

Authored by Jackie Blaida on May 16, 2013

The Importance of a Style GuideWhether you run a large corporation or own a small mom-and-pop shop, having a style guide is a key to business success. It acts as your company's style bible, creating a cohesive identity that guarantees a consistent look and feel for your brand as you create new marketing materials.

Topics: Whole Brain Blog, Design & Usability, style-guide, branding, website, design

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