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5 Types of Content That Convert Like Crazy for Manufacturers

February 09, 2017 by Will Kerschbaum
Found in: Content Marketing, Inbound Marketing

large gears | content that converts for manufacturers

In my last blog post, I revealed the best types of content for manufacturers to get noticed at the Awareness stage of the buyer's journey. Now that you're cranking out your blog articles and LinkedIn posts, it's time to think about the content your customers are looking for at the next stage: the Consideration stage.

Content That Hooks Manufacturing Customers at the Awareness Stage

February 03, 2017 by Will Kerschbaum
Found in: Content Marketing, Inbound Marketing

fishing lures on a table | content that hooks manufacturing customers at the Awareness stage

As a manufacturing or an engineering company, you know why your prospects should buy from you, but they don't know it...yet. So you need to court them, like a suitor wins his bride. There was a time when a caveman just grabbed a mate and dragged her off to the cave, but times have changed. Now you need to take it slower, get to know her, fall in love, and finally pop the question.

9 B2B Blogging Myths That Are Still Alive in 2017

January 12, 2017 by Will Kerschbaum
Found in: Content Marketing, Inbound Marketing

woman on a bridge in the mist

B2B blogging has been one of the most effective inbound marketing tactics for years, and it's the most popular method among marketers. Blogging is so important, that 76% of B2B marketers planned to produce more blog content in 2016. But not everybody is winning at blogging. Only 42% of B2B marketers say they’re effective at content marketing, including blogging. How come?

With all the plethora of best-practices listicles out there, you’d think most businesses would find blogging to be a cinch. But the fact is, there are plenty of blogging myths that are still alive and well in 2017.

Are you buying into any of these common blogging myths?

Use an Ideal Customer Profile to Spot Bad Customers

December 27, 2016 by Will Kerschbaum
Found in: Content Marketing, Inbound Marketing, Buyer Personas

fake nose and glasses -- can you spot your ideal customer?

There was a time when our agency would do business with anyone who wanted to work with us. It helped ensure that our people had a paycheck at the end of the month, and we were getting a lot of projects that we were good at. What's not to love, right?

But we discovered that many of our good-paying clients were also our worst clients. We bent over backwards for them time and time again to do amazing work, but we weren't enjoying the work and the clients were never fully satisfied. What went wrong?

Inbound Marketing Around the Web—December 2016

December 08, 2016 by Will Kerschbaum
Found in: Content Marketing, Inbound Marketing

Girl with Snowman

Zoinks! Holiday season already?! The holidays can be stressful for marketers, because there’s added pressure to see a healthy bump in sales at the end of the year. But they sneak up so fast. And what’s the best way to take advantage of the holidays—especially if you’re a B2B marketer?

Here’s a handful of helpful holiday marketing tips—our gift to you. Happy holidays.