Whole Brain Blog

7 Essential Tips For Engaging Blog Content

Authored by The Whole Brain Group on November 06, 2013

Blog TipsHopefully after reading our last post on blogging, you're realizing how important a blog is for your business. You may even have fresh inspiration and motivation to start blogging now! Not so fast. Before you start, it’s vital to have a clear roadmap and understanding of how to compose engaging, relevant content that attracts your intended audience. Take a look at the following steps below to guide you along a successful blogging path!

Topics: Content Marketing, Inbound Marketing, blogging, content-strategy, blog

13 Inbound Marketing Insights from Hubspot's Inbound13 Conference

Authored by Jackie Blaida on August 26, 2013

This past week I attended Inbound13, the annual conference presented by HubSpot that brings together inbound marketing professionals from across the globe. My fun-filled week as part of the largest single gathering of inbound marketers consisted of four days jam-packed with bright ideas, new software, and motivating speakers that served to inspire the work I do for Whole Brain Group clients. Who knew marketing could be so awesome? Here are 13 insights I gained from participating in Inbound13.

Topics: Inbound Sales, Content Marketing, Whole Brain Blog, Design & Usability, Marketing Trends, Inbound Marketing, Smart Tools

Introducing the HubSpot COS: This time, it's personal

Authored by Jodee Jernigan on August 20, 2013

Introducing HubSpot COSAs an inbound marketing agency, we're a huge fan of HubSpot - the marketing automation platform that allows companies to easily track website visitors and maintain engagement with leads as they eventually become customers. We not only love to use HubSpot for own marketing efforts, but we recommend it to our clients as well. That is why we are so excited about the latest HubSpot product announcement, the HubSpot Content Optimization System (COS), HubSpot's answer to traditional content management systems. Just as HubSpot has revolutionized marketing, the COS will change the way companies create websites and blogs.

Topics: Content Marketing, Whole Brain Blog, Design & Usability, Marketing Trends, Inbound Marketing

4 Reasons Your Inbound Marketing Will Succeed

Authored by cbryan on July 11, 2013

Inbound SuccessWe’re all looking for ways to make our inbound strategies as successful as possible. Along the way, we’re bound to discover some absolute no-nos -- which is why this article is so important. But it’s also important to realize what you’re doing right, and why it’s helping you generate and nurture leads. That’s why we’ve compiled these four reasons your marketing strategy is on its way to the top.

Topics: News, Content Marketing, Whole Brain Blog, Inbound Marketing, Search Engine Optimization, seo, content-strategy, Social Media, digital-marketing

Social Media Strategy: 5 Time-Saving Tips

Authored by Jamie Huff on June 28, 2013

Whole Brain Social MediaWhat makes for a successful inbound marketing strategy? Building relationships with your customers by educating them and offering them great content!
One channel for building these relationships is through social media marketing. This type of marketing is an excellent way to circulate your content offers, provide links to optimized landing pages, and nurture your leads. Essentially, social media allows you to spread your inbound marketing as far as possible, exposing your business to a much wider audience than traditional marketing tactics would allow.

Topics: News, Content Marketing, Whole Brain Blog, Marketing Trends, Inbound Marketing, Smart Tools, Business Growth, blogging, time, organization, Social Media, tips

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