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Stop Trying to Get More Leads

April 10, 2017 by Ben Jessup
Found in: Content Marketing, Inbound Marketing, Lead Generation

Stop Trying To Get More Leads

Your marketing team is really hustling to get your sales team a ton of leads from your online marketing efforts. You're working harder than ever, and you're proud of the numbers you're producing. 

But wait! Do you realize you're so focused on the quantity of your leads, you've lost sight of the quality? You’re actually hurting your sales process by racking up higher numbers! B2B companies that center their marketing on getting more leads don't actually NEED more leads— they need more sales.

The 3 R's of Content Marketing

March 31, 2017 by Ben Jessup
Found in: Content Marketing

reuse refresh reimagine

As a kid, the three R's (Reduce, Reuse and Recycle) were grilled into my brain. This ensured that I would not pollute the earth with more garbage. That lesson also applies to content marketing. By Using the R's of content marketing: Reuse, Refresh, and Reimagine, you can reduce marketing polution, and improve your inbound marketing and lead generation.

Your S&%$ is Cool to Your Audience

March 23, 2017 by Ben Jessup
Found in: Content Marketing, Inbound Marketing

Your Audience Loves You

You know a lot about your particular industry. Like, A LOT. You could write a very detailed blog post about one aspect of it, but you have one question: who will read it? Or at least, who will read it to actually get the information, not as a sleep aid?

What Does Inbound Look Like For a B2B Company?

March 09, 2017 by Ben Jessup
Found in: Content Marketing, Lead Conversion, content conversion

fitting the puzzle pieces together

At this point, you’re probably aware that inbound marketing is a great way to increase traffic and convert leads into customers. You know that it’s a targeted approach to marketing, as opposed to traditional marketing’s more scattershot approach. But how do you incorporate inbound into your B2B company’s marketing plan? Let’s take a look at what inbound would look like for your organization.

9 Unique Content Types That Will Maximize Your Conversion Rate

February 17, 2017 by Ben Jessup
Found in: Content Marketing, Lead Conversion, content conversion

Content Types That Will Maximize Your Conversion Rate

Whenever you write (or publish) a clickbait post, do you feel a bit spammy? Does it make you feel like you're one step away from used car sales? I'm not going to deny that those types of posts and that brand of content marketing doesn't get results - it does. If you get a lot of traffic, you're going to get some click-throughs. The thing is, that kind of content doesn't usually result in a customer that sticks around (or that's the kind of lead you want).