Does your company stand out from the competition? Or do you look and sound like every other company in your industry?
It's important to be able to articulate your "secret sauce" to your prospects and customers so they understand why they should buy from you instead of one of your competitors. It's not uncommon for companies to get a little fuzzy about their differentiators over time - as your company grows and evolves, your competitive advantage may change a little or a lot - so it's important to stop and consider this topic at least once a year.
Learn how to complete a competitor analysis in four easy steps: