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Your Secret Sauce: How to Stand Out from the Competition

July 07, 2014 by Marisa Smith
Found in: Inbound Marketing, Marketing Strategy, Competitor Analysis


competitor_analysis_feat_imgDoes your company stand out from the competition? Or do you look and sound like every other company in your industry?

It's important to be able to articulate your "secret sauce" to your prospects and customers so they understand why they should buy from you instead of one of your competitors. It's not uncommon for companies to get a little fuzzy about their differentiators over time - as your company grows and evolves, your competitive advantage may change a little or a lot - so it's important to stop and consider this topic at least once a year.

Learn how to complete a competitor analysis in four easy steps:


The Haiku Guide to Inbound Marketing

October 15, 2013 by The Whole Brain Group
Found in: Inbound Marketing, Internet Marketing, Search Engine Optimization, Branding and Identity, Competitor Analysis, Social Media, Digital Marketing, The Whole Brain Group

Inbound HaikuLanding pages, social media, blogging, calls-to-action, content -- there’s a lot to remember when assembling your marketing strategy. Ever wish you had a fast list of tips? Well, we’re here to help.

Competitor Analysis: How Do You Measure Up?

March 22, 2013 by The Whole Brain Group
Found in: Whole Brain Blog, Marketing Trends, Business Growth, Marketing Strategy, Competitor Analysis

Competitor AnalysisWhen you were young, you probably had at least one thing that made you stand out from your peers. Perhaps you were picked for the varsity basketball team because you could run faster than anyone else in your middle school. Maybe you always got the lead in your class musicals because you were the only soprano with perfect pitch. Or were you just exceptionally cute for your age?