<img height="1" width="1" alt="" style="display:none" src="https://www.facebook.com/tr?id=865191673508910&amp;ev=NoScript">

A Guide to Client Profiling: People and Companies

April 28, 2017 by Ben Jessup
Found in: Buyer Personas, Ideal Customer Profile

looking through eyeglasses at a city skyline | blog: "Target Your Ideal Customer with Personas"

Our e-book, "Get Sales and Marketing Traction with Inbound," outlines key steps to building the best marketing strategy for your company’s unique goals. Now, we’re kicking off a series right here on our blog to guide you through each step in greater detail—using the Whole Brain approach! With our Right Brain, we’ll tune you in to the freshest, most creative ideas in marketing. With our ever-practical Left Brain, we’ll whip out the bullet points and offer you some hands-on tools to build and refine your marketing strategies for a new year.

Use an Ideal Customer Profile to Spot Bad Customers

December 27, 2016 by The Whole Brain Group
Found in: Content Marketing, Inbound Marketing, Buyer Personas

fake nose and glasses -- can you spot your ideal customer?

There was a time when our agency would do business with anyone who wanted to work with us. It helped ensure that our people had a paycheck at the end of the month, and we were getting a lot of projects that we were good at. What's not to love, right?

But we discovered that many of our good-paying clients were also our worst clients. We bent over backwards for them time and time again to do amazing work, but we weren't enjoying the work and the clients were never fully satisfied. What went wrong?

How to Create a Buyer Persona That Wins More Sales

March 17, 2016 by The Whole Brain Group
Found in: Marketing, Buyer Personas, syndication

How To Create A Buyer Persona That Wins More Sales

Let me introduce you to Kelly. Kelly is a 39-year-old marketing director at a growing mid-size company. She’s the sole marketing person at her organization, and she’s relatively new at the company—but she learned quickly that she needs to prove her value to the CEO and the VP of Sales, who think marketing is a touchy-feely department that doesn’t provide the sales team with the support they need.

Kelly wants to make a marketing impact at her company that helps them achieve real growth. She’s thinking about implementing inbound marketing, but she doesn’t how to get started or how to convince other stakeholders that inbound can provide the results they’re looking for. She’s looking for a strategic and creative partner who can help her launch and optimize an inbound marketing system that delivers meaningful sales support.

Kelly is vital to my work because she helps me understand our clients better.

She’s also one of my imaginary friends.

Are You Talkin’ to Me? Why Your Content Is Written For the Wrong Persona

February 10, 2015 by The Whole Brain Group
Found in: Content Marketing, Blogging, Buyer Personas, syndication

WBG_blog_feat_img_DISC_Communication_SkillsAre you writing your content to fit your prospects’ reading styles?

Surprised that readers have communication styles? Sure they do! Whether you’re listening to a message or reading it, you evaluate it and interpret it using similar criteria. There’s a lot of well-written content that has less impact, simply because it’s not written appropriately for the intended audience. Delivering your message in a way that fits your audience helps you gain credibility and influence, and helps produce the results you’re after.

Jodee Jernigan at Ignite UX Michigan: Create Useful Personas that Work

October 17, 2014 by The Whole Brain Group
Found in: Buyer Personas, Design and Usability

Ignite UX MichiganWhole Brainiac Jodee Jernigan is speaking about user personas at Ignite UX Michigan on October 21. Jodee will share some of the techniques she has developed to create personas in her talk, The Naked Persona: Create Stripped-Down, Useful Personas That Work.