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16 Tips for Developing Your 2016 Sales and Marketing Strategy

January 21, 2016 by Marisa Smith
Found in: Inbound Marketing, Business Goals, Smarketing, Business Strategy, syndication

16 Tips For Developing Your 2016 Sales And Marketing Strategy

The best way to start the year off right is to gather your sales and marketing team together for a series of planning sessions to get everyone aligned and headed in the same direction. Follow these steps to learn from the past, dream big, and put together a sensible plan for achieving your goals in 2016!

3 Red Flags That Indicate Your Company Needs a New Culture

January 14, 2016 by Guest Blogger
Found in: Business Mojo, Business Strategy, syndication

3 Red Flags that Indicate Your Company Needs a New Culture

The world of start-ups has permanently changed the way businesses work, and perhaps their most important legacy is that of company culture. The CEO of AirBnB has gone as far as suggesting that company culture will be AirBnB's most important legacy, as it alters and changes everything else that goes on within a business.

So, how does your company culture stack up? Do you believe a shake-up is in order?

Here are three red flags that might indicate it's time for a big change in your company culture.

The #1 Metric You Need to Know for Your Next Marketing Budget

September 10, 2015 by Ben Jessup
Found in: Inbound Marketing, Marketing Strategy, Business Strategy, syndication, Budget

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If you’re like most companies, you’re asking the wrong question about your marketing budget: How much should we spend on our digital marketing?

According to Gartner research, the average marketing budget is about 10.2% of gross revenue. This is the “magic” number you'll tend to hear when you ask this question. But it won’t tell you why you’re spending the money or what value your organization is getting out of it.

9 Ways to Create a Positive Company Culture

January 12, 2015 by Marisa Smith
Found in: Business Mojo, The Whole Brain Group, Business Strategy

Create a Company Culture that Drives Your Staff to WorkDoes your staff spend the weekend looking forward to Monday morning? The Whole Brainiacs do! Sure, we love the weekend and we’re glad to have a couple days away from work. But it’s not unusual for our employees to go home Friday evening eager to get back into work Monday morning.

So how do you create a company culture that drives your people to work every morning? We don’t have all the answers, but here are a few things we’ve done to create a workplace that our team loves.

14 Tips for Developing Your 2015 Sales and Marketing Strategy

January 05, 2015 by Marisa Smith
Found in: Inbound Marketing, Business Goals, Business Strategy, syndication

 

Sales and Marketing Strategy for 2015

Did you have a good holiday? Got some well-deserved rest and relaxation with your family and friends? Managed to break your email and texting addiction for a few days? Well, it’s time to shake off the “Egg Nog Fog” and get back in the swing of things!