Whole Brain Blog

6 Steps to Growing a Great Business [VIDEO]

Authored by The Whole Brain Group on October 16, 2012

6 steps to growing a great business now on videoAre you committed to growing a great business? Here at The Whole Brain Group we strive for “business mojo” – a concept introduced by Bo Burlingham in his 2006 book “Small Giants: Companies That Choose to Be Great Instead of Big“:

Topics: Whole Brain Blog, video, Business Growth, small-giants-community, bo-burlingham, business-mojo, marketing

6 Steps to Growing a Great Business [INFOGRAPHIC]

Authored by Marisa Smith on July 11, 2012

6 Steps to Growing a Great BusinessI just spent a week in San Francisco at the Small Giants International Summit, a gathering of business leaders who define success by more than just their financial bottom lines, but also by their contributions to their communities, a dedication to great customer service and the creation and preservation of workplace cultures of excellence.

For the second year in a row, the Summit presented an amazing opportunity to be inspired by some of my heroes - like Jack Stack, Norm Brodsky, Chip Conley, and Ari Weinzweig - and also to learn from fellow business owners who are striving to build great companies that are full of "business mojo" - a concept introduced in 2006 by author Bo Burlingham in his book "Small Giants: Companies that Choose to Be Great Instead of Big":

"Business mojo is the corporate equivalent of charisma in a person...Companies with mojo have a quality that makes people want to be part of them."

So what is this elusive mojo, and why should you care?  It turns out that companies who pursue this philosophy also tend to attract and retain great employees & customers, and have highly sustainable & profitable business models - and have a heck of a lot of FUN doing it!

Six Steps to Growing a Great Business with Mojo


Topics: Whole Brain Blog, infographic, Infographics, Business Growth, small-giants-community, second-stage, bo-burlingham, business-mojo

Author Phil Simon on Building Platforms for Business Success

Authored by The Whole Brain Group on June 29, 2012

Smart Business BooksWe recently sat down with Phil Simon, an award-winning author of four management books. His latest book, The Age of the Platform: How Amazon, Apple, Facebook,and Google Have Redefined Business was the 2011 recipient for the Axiom Best Business Technology Book. A recognized technology expert and sought-after speaker, his contributions have been featured on NBC, CNBC, Inc. Magazine, BusinessWeek, The Huffington Post, The Globe and Mail, Fast Company, the American Express Open Forum, ComputerWorld, Technorati, ZDNet, ABC News, Forbes, The New York Times, ReadWriteWeb, and many other sites.

Topics: Whole Brain Blog, Smart Business Books, phil-simon, business-mojo, marketing, books

Five Simple Steps to Creating an Ideal Customer Profile

Authored by The Whole Brain Group on June 27, 2012

5 Simple Steps to Creating an Ideal Customer ProfileEveryone knows you need a to create a successful marketing strategy in order to have a successful business. Before you decide on how to market to potential customers, make sure you first take the time to figure out who you are marketing to. Don’t neglect one of the most important aspects of marketing: defining your ideal customer.

Topics: News, Content Marketing, Whole Brain Blog, Marketing Trends, internet-marketing, business-mojo, ideal-customer, marketing, digital-marketing

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