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How to Structure Your Meetings to Help, Not Hurt, Efficiency

May 23, 2017 by The Whole Brain Group
Found in: Business Growth, Efficiency, EOS Entrepreneurial Operating System, Business Strategy, syndication

Team meetingMeetings. The word is enough to strike fear into the hearts of most employees. It evokes wasted time, wasted money, and, above all, wasted energy. They're slow, pointless, and most of them could be accomplished via email, right? 

Wrong. 

Meetings don't have to be a soul-sucking time waste. If you structure your meetings with an eye toward efficiency, they can not only be faster, but tremendously helpful in creating and maintaining momentum. 

How To Use Competitor Research To Boost Your B2B SEO

May 18, 2017 by Guest Blogger
Found in: Business Growth, Branding and Identity, Competitor Analysis, keywords, niche industry

iPad with seo data on screen

Do you think that SEO doesn’t apply to B2B companies? Think again. The search market is in some ways a competition, so you have to spend time sizing up your competitors. What are they ranking for (and why)? What lessons can you learn from them? Especially in competitive B2B industries, competitor research is an important lifeline and market validation tool. This research should reveal what keywords you should optimize your on-page content for, and where you could source backlinks to boost your site’s authority. Let’s explore how you can improve your SEO by getting inspiration from your competitors.

Check out our previous post on top tips to make your business stand out from its competitors.

Why CEOs Need a Triangle of Trusted Advisors

March 11, 2016 by The Whole Brain Group
Found in: Business Growth

Why CEOs Need A Triangle Of Trusted Advisors

This post was written by guest blogger Jonathan B. Smith, Founder and CEO of Chief Optimizer.

Once, when I was running Wave Dispersions Systems, a maritime fence designed to stop a water-borne improvised explosive device (WBIED), a bankrupt client refused to pay a large invoice. At the time, we were flooded with business, scaling up quickly, and we hadn't yet dealt with a default. We wanted payment as well as controls to prevent a similar situation in the future.

At the time, I was a member of the Entrepreneur's Organization (EO), a global peer-to-peer network of non-competitive business owners from a range of non-competitive industries and backgrounds. EO's philosophy centers around confidential peer-to-peer sharing based on individual experience, known as "gestalt protocol" and not on "advice." The magic lies in the realization that there is often another member who has expertise or experience around the issue or decision you are grappling with in your company.

I told my EO Forum group about the problem. Immediately, one of the members suggested a solution regarding use of a UCC 1 Statement filing that would protect us from a similar scenario in the future. In that moment, I catapulted myself from in-the-dark to in-the-know.

11 Amazing Business Books for CEOs and Entrepreneurs

December 31, 2014 by The Whole Brain Group
Found in: Business Growth, Entrepreneurship, Smart Business Books, syndication

WBG_blog_feat_img_holiday_listAs a business owner, I'm always trying to learn from the experience of other entrepreneurs, and that happens most often through reading their books. If you find yourself with some downtime over the holidays, here are the top books we buy in bulk and regularly recommend to clients and colleagues. Read them in any order - this just happens to be the order that I discovered them!

6 Tell-Tale Signs that Your Business Needs an Operating System

August 13, 2014 by The Whole Brain Group
Found in: Business Goals, Business Growth, EOS Entrepreneurial Operating System

mikekotsisGuest blogger, EOS Implementer and Business Coach Mike Kotsis describes how to diagnose and address your entrepreneurial frustrations with a Business Operating System.

Imagine you’re on a road trip. Your kids have been whining and yelling in the backseat for about an hour. Out of desperation you put a DVD into your laptop, letting out a sigh of relief as you wait for the kids’ movie to load. Only this time nothing happens. No Sound. Blank Screen. The whining instantly resumes. Your laptop’s operating system has crashed. Without a working operating system, the DVD just spins in the drive. No picture. No sound. The DVD drive can’t communicate with the screen or speakers.