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16 Tips for Developing Your 2016 Sales and Marketing Strategy

January 21, 2016 by Marisa Smith
Found in: Inbound Marketing, Business Goals, Smarketing, Business Strategy, syndication

16 Tips For Developing Your 2016 Sales And Marketing Strategy

The best way to start the year off right is to gather your sales and marketing team together for a series of planning sessions to get everyone aligned and headed in the same direction. Follow these steps to learn from the past, dream big, and put together a sensible plan for achieving your goals in 2016!

14 Tips for Developing Your 2015 Sales and Marketing Strategy

January 05, 2015 by Marisa Smith
Found in: Inbound Marketing, Business Goals, Business Strategy, syndication

 

Sales and Marketing Strategy for 2015

Did you have a good holiday? Got some well-deserved rest and relaxation with your family and friends? Managed to break your email and texting addiction for a few days? Well, it’s time to shake off the “Egg Nog Fog” and get back in the swing of things!

Inbound Marketing for the Overwhelmed CMO

October 09, 2014 by Marisa Smith
Found in: Inbound Marketing, Business Goals, Marketing, syndication

Inbound Marketing for the Overwhelmed CMOSometimes, the best way to gain traction is to stop.

At this time of year, we spend a lot of time in strategy meetings with clients to help them put together a budget and strategy for meeting their growth targets. After a big brainstorming session, we usually end up with a table full of sticky notes of issues they need to tackle. At this point, they’re either:

1) Excited to get started.

2) Overwhelmed by the issues we’ve uncovered.

3) A little of both.

6 Tell-Tale Signs that Your Business Needs an Operating System

August 13, 2014 by Mike Kotsis
Found in: Business Goals, Business Growth, EOS Entrepreneurial Operating System

mikekotsisGuest blogger, EOS Implementer and Business Coach Mike Kotsis describes how to diagnose and address your entrepreneurial frustrations with a Business Operating System.

Imagine you’re on a road trip. Your kids have been whining and yelling in the backseat for about an hour. Out of desperation you put a DVD into your laptop, letting out a sigh of relief as you wait for the kids’ movie to load. Only this time nothing happens. No Sound. Blank Screen. The whining instantly resumes. Your laptop’s operating system has crashed. Without a working operating system, the DVD just spins in the drive. No picture. No sound. The DVD drive can’t communicate with the screen or speakers.

Let It Go: How to Stop Being a Bottleneck in Your Growing Business

July 22, 2014 by Marisa Smith
Found in: Business Goals, Business Growth, Entrepreneurship, EOS Entrepreneurial Operating System, syndication

Are you a bottleneck?When your company grows to 10-15 people or more, frustration can begin to build - you have more people to get the work done, but you also have more people to talk to and coordinate on a daily basis. Suddenly you may wake up and realize that you are spending 75% of your time sitting in meetings, managing crises, or answering questions, and you’re not spending very much time doing what made you passionate about starting your business in the first place.

Chances are you spend most of the day feeling annoyed that your employees “don’t get it," while your team is equally annoyed with you because your brain is split in a million directions, you aren’t available to make decisions, and you haven’t given them enough information to function independently.

Congratulations! It’s time to really embrace your role as CEO and make some changes so you can take your growing business to the next level.