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How to Make Your Brand’s Voice and Tone Pitch-Perfect

August 27, 2015 by Will Kerschbaum
Found in: Blogging, Branding and Identity, Marketing, syndication

Make brand pitch perfect
James Earl Jones. Julia Child. Ella Fitzgerald. Elmo.

Some people have an unforgettable voice. It’s as smooth as velvet or as bubbly as soda pop. There’s no mistaking that voice, and it always evokes a certain emotional response — trust or laughter or longing.

Your company has a voice, too. Like an archetype, your voice communicates who you are in an unforgettable way. In fact, your voice is informed by your archetype to emulate your company’s unique personality.

Hero or Outlaw? How to Use Archetypes in Marketing Your Brand

April 02, 2015 by Will Kerschbaum
Found in: Branding and Identity, Marketing Strategy, syndication

Archetypes in marketing
If someone asks you what your archetype is, don’t worry—it’s not a cheesy pickup line.

Archetypes are an ideal model of a type or group, like a personality type or a typecast character. Think of Darth Vader as the archetypal Bad Guy, or Dorothy Gale as the archetypal Innocent. Archetypal images represent fundamental human desires. In literature and art, they connect with readers and viewers at deep emotional levels. 

The Haiku Guide to Inbound Marketing

October 15, 2013 by The Whole Brain Group
Found in: Inbound Marketing, Internet Marketing, Search Engine Optimization, Branding and Identity, Competitor Analysis, Social Media, Digital Marketing, The Whole Brain Group

Inbound HaikuLanding pages, social media, blogging, calls-to-action, content -- there’s a lot to remember when assembling your marketing strategy. Ever wish you had a fast list of tips? Well, we’re here to help.

Hashtags: Coming To A Facebook Near You

June 12, 2013 by The Whole Brain Group
Found in: News, Content Marketing, Whole Brain Blog, Marketing Trends, Inbound Marketing, Branding and Identity, Social Media, Facebook, Twitter, Digital Marketing

Hashtags For FacebookThey’re the most ubiquitous and clickable symbol in the social media landscape. You’ve probably seen them posted by misinformed Facebook users, but they really don’t belong on your News Feed, and you can't even click them. But now, hashtags are coming to Facebook!

Communicating With A Single Voice

May 28, 2013 by The Whole Brain Group
Found in: Content Marketing, Whole Brain Blog, Inbound Marketing, Blogging, Branding and Identity, Social Media, Digital Marketing

Communicating With A Single Voice
Each section of a choir is responsible for its own tonality, volume, and range of notes. If you could only hear the altos sing their part of Mozart's Requiem, it might be difficult to identify the music. But really good singers know how to blend their voices with the other sections of the chorus so that the audience encounters the music as if they're only hearing the sound of one voice.