Whole Brain Blog

Pinterest: Pinning Down Your Business

Authored by cbryan on June 13, 2013

Use Pinterest to pin down your businessIf your business has delved into social media marketing, you’re already cozy with Facebook, Twitter, and perhaps even LinkedIn. You’re not alone. Over 80% of small businesses use Facebook to reach their audience. Many also reply on LinkedIn and Twitter. As the three most popular social media platforms in the world, they’re accessed by millions of people every day. And that number continues to grow. In fact, Twitter celebrated a user increase of 150% last year!

Topics: News, Whole Brain Blog, Marketing Trends, Inbound Marketing, Smart Tools, pinterest, posting, branding, content-strategy, Social Media, images, digital-marketing

Hashtags: Coming To A Facebook Near You

Authored by cbryan on June 12, 2013

Hashtags For FacebookThey’re the most ubiquitous and clickable symbol in the social media landscape. You’ve probably seen them posted by misinformed Facebook users, but they really don’t belong on your News Feed, and you can't even click them. But now, hashtags are coming to Facebook!

Topics: News, Content Marketing, Whole Brain Blog, Marketing Trends, Inbound Marketing, search, branding, content-strategy, Social Media, facebook, twitter, hashtag, digital-marketing

Communicating With A Single Voice

Authored by cbryan on May 28, 2013

Communicating With A Single Voice
Each section of a choir is responsible for its own tonality, volume, and range of notes. If you could only hear the altos sing their part of Mozart's Requiem, it might be difficult to identify the music. But really good singers know how to blend their voices with the other sections of the chorus so that the audience encounters the music as if they're only hearing the sound of one voice.

Topics: Content Marketing, Whole Brain Blog, Inbound Marketing, voice, blogging, branding, content-strategy, Social Media, digital-marketing

Style Guide: Encourage Brand Uniformity for Your Company

Authored by Jackie Blaida on May 16, 2013

The Importance of a Style GuideWhether you run a large corporation or own a small mom-and-pop shop, having a style guide is a key to business success. It acts as your company's style bible, creating a cohesive identity that guarantees a consistent look and feel for your brand as you create new marketing materials.

Topics: Whole Brain Blog, Design & Usability, style-guide, branding, website, design

3 Things Your Sales Team Needs From Your Marketing Team

Authored by Marisa Smith on April 08, 2013

Three Things Your Sales Team Needs From Your Marketing TeamSales and marketing go hand in hand. Without effective marketing, there are no prospects to sell your product to. Without sales people to convert those prospects into customers, marketing efforts are wasted.

Topics: Content Marketing, Whole Brain Blog, Inbound Marketing, sales, Business Growth, strategy, branding, content-marketing-2, marketing

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