I just spent a week in San Francisco at the Small Giants International Summit, a gathering of business leaders who define success by more than just their financial bottom lines, but also by their contributions to their communities, a dedication to great customer service and the creation and preservation of workplace cultures of excellence.
For the second year in a row, the Summit presented an amazing opportunity to be inspired by some of my heroes - like Jack Stack, Norm Brodsky, Chip Conley, and Ari Weinzweig - and also to learn from fellow business owners who are striving to build great companies that are full of "business mojo" - a concept introduced in 2006 by author Bo Burlingham in his book "Small Giants: Companies that Choose to Be Great Instead of Big":
"Business mojo is the corporate equivalent of charisma in a person...Companies with mojo have a quality that makes people want to be part of them."
So what is this elusive mojo, and why should you care? It turns out that companies who pursue this philosophy also tend to attract and retain great employees & customers, and have highly sustainable & profitable business models - and have a heck of a lot of FUN doing it!
Six Steps to Growing a Great Business with Mojo