Whole Brain Blog

4 Common Mistakes That Can Derail Your Blogging Strategy

Authored by The Whole Brain Group on November 14, 2013

Blogging MistakesIf you’ve been following our recent series about the art of blogging, we’ve covered why you should blog and how to create great content. Having that knowledge gives you great power over how your business presents itself online, but as Uncle Ben told young Peter Parker, “with great power comes great responsibility.” Your blogging efforts may be all for naught if you fail to avoid these four common blogging mistakes.

Topics: Inbound Marketing, blogging, content-strategy, blog, blogging mistakes

7 Essential Tips For Engaging Blog Content

Authored by The Whole Brain Group on November 06, 2013

Blog TipsHopefully after reading our last post on blogging, you're realizing how important a blog is for your business. You may even have fresh inspiration and motivation to start blogging now! Not so fast. Before you start, it’s vital to have a clear roadmap and understanding of how to compose engaging, relevant content that attracts your intended audience. Take a look at the following steps below to guide you along a successful blogging path!

Topics: Content Marketing, Inbound Marketing, blogging, content-strategy, blog

Social Media Strategy: 5 Time-Saving Tips

Authored by Jamie Huff on June 28, 2013

Whole Brain Social MediaWhat makes for a successful inbound marketing strategy? Building relationships with your customers by educating them and offering them great content!
One channel for building these relationships is through social media marketing. This type of marketing is an excellent way to circulate your content offers, provide links to optimized landing pages, and nurture your leads. Essentially, social media allows you to spread your inbound marketing as far as possible, exposing your business to a much wider audience than traditional marketing tactics would allow.

Topics: News, Content Marketing, Whole Brain Blog, Marketing Trends, Inbound Marketing, Smart Tools, Business Growth, blogging, time, organization, Social Media, tips

Communicating With A Single Voice

Authored by cbryan on May 28, 2013

Communicating With A Single Voice
Each section of a choir is responsible for its own tonality, volume, and range of notes. If you could only hear the altos sing their part of Mozart's Requiem, it might be difficult to identify the music. But really good singers know how to blend their voices with the other sections of the chorus so that the audience encounters the music as if they're only hearing the sound of one voice.

Topics: Content Marketing, Whole Brain Blog, Inbound Marketing, voice, blogging, branding, content-strategy, Social Media, digital-marketing

Online Reputation Management: The New Frontier of SEO

Authored by The Whole Brain Group on January 30, 2013

Online ReputationIf you're like us, then you know how satisfying it is to see your company's name control the first few pages of a Google or Bing search. You know that ranking highly in the first few pages will increase the number of visitors to your site, and in turn, hopefully increase the number of customers. However, are you sure that all the information found in such searches is positive?

Topics: Content Marketing, Whole Brain Blog, Marketing Trends, online-reputation-management, search-engines, Search Engine Optimization, blogging, seo, content-marketing-2, content-strategy

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