There’s a thrill inherent in Marco Polo that Hide & Seek can’t give you. In Marco Polo, you start completely blind and alone. Your targets are somewhere out there, but since you have no information about them, you may as well be floating alone in the middle of the ocean. But the moment you sound out your targets, you get a full picture. You’re moving through the dark, but you know exactly where your targets are.
Blogging is a bit like Marco Polo. You can generate content like mad, but there’s no way of knowing if the articles are hitting anywhere near your target audience. Do your posts help generate leads, or are you investing time and resources into a vain activity?