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How Bad..Or Good is Your Website? Find Out In Seconds

January 26, 2017 by Will Kerschbaum
Found in: Inbound Marketing, Web Design, Analytics

chalkboard with website assessment grades written on it: excellent, good, average, poor

If you're like a lot of B2B marketers, you have this constant niggling anxiety at the back of your mind that no matter what changes or updates you make to your company website, it still isn't performing like it should.

What's worse, you don't know what "performing like it should" is.

Is Your Manufacturing Website Getting the Right Traffic?

January 19, 2017 by Will Kerschbaum
Found in: Inbound Marketing, Analytics

 

website source traffic.jpg

Nobody's website is perfect, and you'll never get optimal performance out of it. Your bounce rate will never be 0% and you'll never rank in the top position on Google for all of your keywords. And that's okay.

But it's a good idea to know how your manufacturing website stacks up compared to others in your industry, so you can identify performance issues that need to be addressed.

How to Measure Your Sales and Marketing Alignment Success

July 27, 2016 by The Whole Brain Group
Found in: Inbound Marketing, Sales & Marketing, Analytics

tape measure, for measuring your sales and marketing alignment success 

So you’ve aligned the efforts of your sales and marketing teams. You're on the same page and both teams know your target. But how do you know when you've successfully hit it?

The end goal is to generate more revenue through sales, so most people look at the bottom line stat: how many sales did we win in the last month/quarter/year? But the bottom line doesn't tell you where your problems lie or what you need to do to improve your sales. You're looking at the wrong numbers.

Use Data to Make Clients Fall in Love with You

July 21, 2016 by The Whole Brain Group
Found in: Inbound Marketing, Analytics

Use Data To Make Clients Fall In Love With You

Quick quiz: How much does repeat business contribute to a professional service’s and B2B enterprise’s marketing and sales?

If you said “80 percent,” you’d be right.

You more than likely guessed correctly, didn’t you? After all, it’s pretty well understood that the cost of retaining customers is less expensive than getting new ones (although the “fact” that it costs five times more to acquire a new customer is, some experts believe, bunk).

7 Must-Watch Metrics to Validate Your Marketing Efforts

June 10, 2016 by Will Kerschbaum
Found in: Inbound Marketing, Analytics

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You’re creating great content that answers your personas’ greatest pain points. You’re attracting visitors with well developed keyword strategy, and you’re circulating those posts within relevant verticals to get your posts discovered. But then what? How do you know your audience is actually engaging with the content you write? What metrics show you real engagement?

Here are seven of the most important metrics you should be watching to validate your marketing efforts.