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Accessible Marketing for Content Creators

August 05, 2013 by The Whole Brain Group
Found in: Accessible Marketing

Accessible-Marketing_-Marketing-for-content-creators1Marketing with accessibility in mind isn’t just about marketing to people with disabilities – it’s about making content available to everyone! While accessible marketing is primarily focused on people with cognitive, language, learning and physical disabilities, it also aids those who are aging or do not speak English as their first language.

Accessible Marketing Guest Blog: Hubspot Account Manager Leah Hoyland

July 31, 2013 by The Whole Brain Group
Found in: Accessible Marketing, Design and Usability

Accessible Marketing Series: Hubspot Guest BlogUp until now, we’ve been highlighting different aspects of accessible marketing and their importance to business owners and marketers alike. As inbound marketers, The Whole Brain Group is a certified Hubspot agency. When we approached Hubspot about accessibility and its importance to us and our client Deque Systems, we worked with Account Manager Leah Hoyland about next steps and to make sure our inbound content offerings were accessible. Leah witnessed an immediate need, and realized how important accessibility was, so she took on the project of making sure our inbound landing pages, forms, and calls-to-action were formatted for prospects living with disabilities. Since working with Deque, Hubspot has also become more accessible as a whole by adding the ability to alt tag on emails, landing pages, and call-to-action. We invited Leah to our blog this week to give us a first-hand account on how she helped our client with making their inbound marketing efforts accessible. You can read her blog below.

Leahs Hoyland

11 Free Website Accessibility Evaluation Tools

July 30, 2013 by The Whole Brain Group
Found in: Accessible Marketing, Whole Brain Blog, Smart Tools, Web Design, ADA, Web Accessibility

Accessible Marketing - 11 Accessibility ToolsAs we've explained in our recent blog series, considering accessibility in your marketing allows people with disabilities to engage with your digital content, expands your brand’s reach, and improves your SEO. Since the purpose of inbound marketing is to drive traffic and leads to your website, it's critical to evaluate the accessibility of your website and correct any violations.

Accessible Marketing: Americans With Disabilities Act 23rd Anniversary Infographic

July 26, 2013 by The Whole Brain Group
Found in: Accessible Marketing, Whole Brain Blog

Accessibile Marketing: Celebrating ADA's 23rd AnniversaryToday marks the 23rd anniversary of the landmark Americans with Disabilities Act (ADA) which was signed into law on July 26, 1990 to prohibit discrimination against people based on disability.

Three Reasons to Consider Accessibility

July 24, 2013 by The Whole Brain Group
Found in: News, Accessible Marketing, Whole Brain Blog, Inbound Marketing, ADA, Web Accessibility, Digital Marketing

Accessible Marketing: Three reasons to consider accessibility.Before you can determine the inbound tactics to execute, you need to understand who your ideal customer is in order to build campaigns to attract them. While you were creating your ideal customer profile and buyer personas did you stop to consider that some of your customers may have a disability? And that their disability affects how they interact with your digital and inbound marketing offers?