You've probably heard that your key performance indicators, or KPIs, should play a big role in the creation of your marketing budget. They tell you where to put your dollars to make the most impact— the biggest bang for your buck, so to speak. But. There's SO MUCH DATA, it's tough to tell what's actually useful, and what you can ignore. How do you know which KPIs have the greatest value, and should be used to create that all-important budget?
As you prep for 2017 marketing activities, you need to keep one eye on your current metrics and one eye on the future. How will inbound tactics change in the next year and beyond? Here’s what HubSpot’s just-released 2016 State of Inbound survey revealed.
Our series on preparing for and creating your 2017 marketing budget has some built-in “let’s do this!” action steps:
- Not pushing for a marketing budget you don’t need
- Understanding how much work it’s going to take to perform inbound marketing strategies effectively, even if you end up hiring a marketing person dedicated only to your inbound efforts
- The importance of keeping your inbound marketing strategies simple
- How critical it is to prepare for your 2017 marketing budget before you ever sit down to actually create it
These posts provided terrific high-level information that's a useful foundation to build upon. But today, we're getting specific.
You’ve crunched the numbers, you’ve planned for Murphy’s Law, and you have a rock solid marketing budget. But it’s a lot bigger than last year’s budget, and the chances are real good that it’ll get shot down.
Don’t sweat it yet—there may be ways you can reduce your marketing budget without sacrificing quality. I’ll walk you through them.
We’re coming into the home stretch of the year, and it’s time to evaluate how your marketing efforts have been going this year. For a lot of marketing directors, it’s a stressful activity because it forces you to realize how big that final push is going to be.
But there’s a way to frontload your planning so that you can accomplish your goals much easier. Want to set up your marketing efforts for greater success in 2017? Here’s what we do.