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Most Important KPIs By Funnel Stage: Awareness

April 21, 2017 by Ben Jessup
Found in: Inbound Marketing, Budget

You've probably heard that your key performance indicators, or KPIs, should play a big role in the creation of your marketing budget. They tell you where to put your dollars to make the most impact— the biggest bang for your buck, so to speak. But. There's SO MUCH DATA, it's tough to tell what's actually useful, and what you can ignore. How do you know which KPIs have the greatest value, and should be used to create that all-important budget? 

What’s next for Inbound Marketing?

October 12, 2016 by Will Kerschbaum
Found in: Content Marketing, Inbound Marketing, Social Media, Budget

future-of-inbound.jpg

As you prep for 2017 marketing activities, you need to keep one eye on your current metrics and one eye on the future. How will inbound tactics change in the next year and beyond? Here’s what HubSpot’s just-released 2016 State of Inbound survey revealed.

4 Must-Have Marketing Budget Line Items for 2017 (or Extras for 2016)

September 27, 2016 by The Whole Brain Group
Found in: Inbound Marketing, Budget

Girl reaching into box to grab cookies

Our series on preparing for and creating your 2017 marketing budget has some built-in “let’s do this!” action steps:

These posts provided terrific high-level information that's a useful foundation to build upon. But today, we're getting specific.

Don’t Push for a Marketing Budget You Don’t Need

September 20, 2016 by Ben Jessup
Found in: Inbound Marketing, Budget

wastebasket with crumpled marketing budget papers

You’ve crunched the numbers, you’ve planned for Murphy’s Law, and you have a rock solid marketing budget. But it’s a lot bigger than last year’s budget, and the chances are real good that it’ll get shot down.

Don’t sweat it yet—there may be ways you can reduce your marketing budget without sacrificing quality. I’ll walk you through them.

How to Set up Your Marketing for Greater Success in 2017

September 12, 2016 by Ben Jessup
Found in: Inbound Marketing, Budget

close up of business people planning at a table with lots of papers and coffee mugs

We’re coming into the home stretch of the year, and it’s time to evaluate how your marketing efforts have been going this year. For a lot of marketing directors, it’s a stressful activity because it forces you to realize how big that final push is going to be.

But there’s a way to frontload your planning so that you can accomplish your goals much easier. Want to set up your marketing efforts for greater success in 2017? Here’s what we do.